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Setting up a Wix online store is straightforward to start, but building one that actually sells (fast, findable and easy to run) takes a bit more thought. Whether you are launching your first shop or fixing one that is not converting, here is how to set up Wix ecommerce properly, and when it is worth getting help.

There’s a lot of SEO built into Wix websites. You don’t need a stack of plugins just to cover the basics (unlike WordPress, which typically relies on SEO plugins and a bit more “fiddling”).

Choosing between Wix and Shopify for ecommerce can feel confusing, especially with strong opinions on both sides. For UK businesses, the right choice depends on what you’re selling, how complex your store needs to be and how much control you want. In this guide, we compare Wix vs Shopify honestly, covering costs, design, SEO and when each platform makes the most sense for growing an online store.