Wix website redesign: How we can refresh any Wix site for any business, brand or trade

Most Wix redesign requests start the same way: “I like my business, but my website doesn’t match it”, “It looks dated”, “It doesn’t feel professional”, “It’s not bringing in enquiries” “I built it myself and it’s… fine… but it’s not doing the job”. If that sounds familiar, you’re not alone.

The good news: a Wix website redesign doesn’t need to mean starting from scratch. In fact, most of the time, the best redesigns keep what’s working, tidy up what isn’t, and rebuild the look, structure and SEO properly without breaking your existing content or sending your Google rankings into a bin.

This post outlines exactly how we redesign a Wix website for any business, brand or trade, whether you’re a plumber in Leeds, a law firm in London, a salon in Brighton, or a service business that works nationwide.

What a Wix website redesign actually means (and what it doesn’t)

A redesign can be anything from a tidy-up to a full rebuild, so we usually define it clearly from the start.

A proper Wix redesign typically includes:

• New layout and structure (so people can actually find what they need)

• Visual refresh (typography, spacing, colours, imagery, consistency)

• Better mobile design (because most Wix sites fall apart here)

• Improved conversion flow (enquiry forms, CTAs, trust signals)

• SEO clean-up (titles, headings, URLs, content structure, internal links)

• Performance and usability improvements (less clutter, fewer distractions)

It doesn’t mean:

• “Let’s add more animations”

• “Let’s make everything move”

• “Let’s add 14 sections to the homepage”

• “Let’s copy a trendy template and hope for the best”

Wix is flexible, but redesigning for the sake of redesigning is just expensive procrastination.

Why Wix is actually a solid platform for redesigns

This is one of the reasons we specialise in Wix: It’s great for redesign work.

Because Wix (especially Wix Studio) lets us:

• Redesign page layouts without touching your domain or hosting

• Improve mobile design properly (not just squishing it to be smaller)

• Restructure navigation and pages without rebuilding the whole site

• Add proper CMS structure where needed (services, projects, locations, teams, etc.)

• Improve SEO settings and technical basics without relying on plugins

And most importantly: we can make it look like a completely different website, while keeping it manageable for you afterwards.

Our Wix redesign process (works for any industry)

Whether you’re a trade business, a personal brand, or a company with 30 services, the steps are basically the same. The difference is what we prioritise.

1) We start with what the site needs to achieve

Before we touch design, we ask one simple question:

What should this website do for your business?

Common goals:

• Get more phone calls and quote requests

• Book appointments

• Sell a service

• Build trust (especially in competitive industries)

• Rank for local searches

• Showcase work (portfolio, case studies, projects)

• Explain complex services clearly

The redesign is built around that goal — not around what looks trendy on Pinterest.

2) We review what’s currently working (so we don’t bin the good stuff)

A lot of sites don’t need a total scorched-earth rebuild. They need better structure and presentation.

We’ll typically review:

• Existing pages and content (what can be reused, improved, or merged)

• Current SEO performance (what pages already rank)

• Navigation and user flow (where people get stuck)

• Mobile layout issues

• Forms and enquiry points (are they easy, visible, and actually working?)

• Branding consistency (fonts, colours, spacing, imagery)

This avoids a common mistake: redesigning the site and accidentally wrecking the SEO.

3) We fix the structure first: pages, navigation, and hierarchy

If your site structure is messy, no amount of “nice design” will save it.

We usually tackle:

• A simpler navigation menu

• Clear service categories (especially for trades)

• Better page hierarchy (so Google understands what’s important)

• A proper homepage flow (not just stacked sections)

• Stronger internal linking (helps users and helps SEO)

For example:

Trades (plumbers, electricians, builders) often need:

• Service pages by trade and location

• Trust builders (reviews, accreditations, guarantees)

• Clear “call now” and “request quote” CTAs

• Project galleries and before/after

Brands and creatives often need:

• Strong visuals + case studies

• A clear offer (what you do, who for, what results)

• A portfolio that’s easy to browse

• A contact flow that doesn’t feel like a dead end

Different industries, same principle: make it easy for people to understand you quickly.

4) We redesign the visuals: clean, consistent, and on-brand

This is where most people think redesign begins, but it works best once the structure is sorted.

We focus on:

• Strong typography (Wix sites often default to random fonts everywhere)

• Consistent spacing (makes a site feel premium instantly)

• Better colour use (less noise, more clarity)

• Cleaner sections and layouts (No “boxes inside boxes inside boxes” structure)

• Better imagery (or at least better placement and cropping)

• A design that matches your industry and pricing

A good redesign doesn’t just look better — it feels pleasant to navigate.

5) We rebuild with mobile as a priority (not an afterthought)

If your site looks great on desktop but messy on mobile, you’re losing enquiries. Simple as that.

In Wix, mobile needs proper attention. We typically:

• Rework layouts specifically for mobile (not just resizing)

• Simplify sections and stacking order

• Increase tap targets and spacing

• Make CTAs easy to find

• Remove clutter that becomes overwhelming on a small screen

For trade businesses in particular, mobile is usually the main battleground. People are searching on their phone and calling the first site that looks trustworthy and easy.

[Image: Mobile redesign comparison]

6) We improve the “conversion bits”: enquiries, bookings, calls

A redesign should increase conversions. Otherwise it’s just decoration.

We typically improve:

• Where CTAs sit (and how often they appear)

• Forms (shorter, clearer, less intimidating)

• Contact options (phone, email, WhatsApp, booking)

• Trust signals:

  • Reviews

  • Badges / accreditations

  • Guarantees

  • Before/after photos

  • Case studies

• Clear “what happens next” messaging

For example, a trades site often needs:

• Sticky call button on mobile

• Quote request that feels quick and easy

• “Areas we cover” clearly visible

• Emergency callout info (if relevant)

A personal brand might need:

• Lead magnet or newsletter signup

• “Work with me” page that explains offers clearly

• Social proof and media logos

• A booking calendar integration

Again: different business types, same goal — make the next step obvious.

7) We handle SEO properly during the redesign (so rankings don’t disappear)

This is the bit people forget. A lot of redesigns tank traffic because someone:

• Changes URLs without redirects

• Deletes pages that were ranking

• Removes headings or content

• Creates thin, vague pages with no real keyword focus

Our approach is:

• Keep or improve content that already performs

• Implement redirects where needed

• Fix page titles, meta descriptions, H1s and structure

• Improve internal linking

• Add location and service pages where it makes sense

• Clean up indexing issues and duplicate content

If the site has decent traffic already, we treat SEO like surgery: careful, planned, and with minimal damage.

Redesign options: from tidy-up to full rebuild

Not every business needs the same level of redesign. Here are the common types we do.

Option A: Make it look professional

Best for: DIY Wix sites that are functional but scruffy.

• Layout clean-up

• Typography and spacing fixes

• Better mobile layout

• Improved CTAs and contact flow

Option B: Full redesign (new look and better structure)

Best for: businesses who’ve outgrown the current site.

• New page structure and hierarchy

• New design system (fonts, colours, layout rules)

• Rebuilt key pages

• Conversion improvements

• SEO clean-up

Option C: Redesign and CMS rebuild

Best for: businesses with lots of repeatable content.

• Services / projects / team / locations stored in Wix CMS

• Dynamic pages (so you can scale)

• Easier updates long-term

• Cleaner structure for SEO

This is where Wix really shines, especially for service businesses expanding into multiple areas.

Business, brand or trade: what actually changes?

The fundamentals don’t.

What changes is:

• The type of trust signals your customers need

• The best conversion method (call, form, booking, purchase)

• The content structure (simple vs complex services)

• The visual style (premium vs practical, modern vs traditional)

• Whether CMS is needed (scalable content) or not

A roofer and a boutique marketing consultant don’t need the same vibe, but they both need:

• Clarity

• Trust

• A clear offer

• A simple path to enquiry

• Decent mobile experience

• SEO that isn’t an afterthought

When a redesign is 100% worth doing

A Wix redesign is usually worth it if:

• Your site looks dated or inconsistent

• Mobile is a mess

• People don’t enquire, even though you get traffic

• You’re embarrassed to send people the link (happens more than you’d think)

• Your business has changed (new services, new audience, new pricing)

• You want to rank properly on Google but your pages are thin or poorly structured

• You need the site to scale (more locations, more services, more content)

If your site is already clean, converting well, and ranking nicely, you might not need a redesign. You may just need SEO work or a few improvements.

We’ll tell you straight either way.

Want us to redesign your Wix site?

If you’ve got a Wix site that needs a refresh, we can help in a few ways:

• Full Wix redesign (structure, design, mobile and conversion)

• Wix SEO support to make sure the redesign actually helps you rank

• Wix Fix or hourly help if you only need improvements, not a full rebuild

If you want, send us your site link and tell us what you do — and we’ll give you an honest view of what needs changing (and what doesn’t). We've also got a writeup on 7 signs that it might be time for a website redesign.