FloFlame Plumbing SEO
A Colchester plumbing and heating firm was close to invisible in Google. Since we started their local SEO in early 2026, Google shows them 44 times as often as a year ago and twice as many people click through.
Source: Google Search Console and Google Business Profile, September 2025 compared with September 2026. Ranked keywords verified in Semrush.
Google Search Console, July 2025 to September 2026. The dashed line marks when we started.
View the data as a table
| Period | Impressions |
|---|---|
| Jul 25 | 240 |
| Aug 25 | 313 |
| Sep 25 | 304 |
| Oct 25 | 447 |
| Nov 25 | 567 |
| Dec 25 | 774 |
| Jan 26 | 1,373 |
| Feb 26 | 1,349 |
| Mar 26 | 2,194 |
| Apr 26 | 2,543 |
| May 26 | 4,384 |
| Jun 26 | 5,401 |
| Jul 26 | 5,609 |
| Aug 26 | 16,086 |
| Sep 26 | 13,619 |
The challenge
Close to invisible in local search
FloFlame are a plumbing, heating and air conditioning company in Colchester. They do great work, but online they were barely there. In September 2025 their website appeared in Google search just 304 times in the whole month, and their average position sat around 20, well off the first page for most of the searches that bring in work.
They needed homeowners searching for a plumber, a boiler engineer or air conditioning in and around Colchester to find them, not just people who already knew the name.
What we did
Local SEO, content and a stronger Google profile
We started their local SEO in early 2026. We built location pages for the towns they cover, wrote FAQs for every service, and added a blog with articles answering the questions their customers actually ask. On their Google Business Profile we updated the business details, added the missing service categories and wrote descriptions for every service. We distributed citations across trusted business directories, linked their certification badges, and added an Areas We Cover section and a footer with a map and opening hours, so Google is never in doubt about where they work.
The climb was steady rather than overnight. Ranked keywords went from 0 to 20 within 90 days and kept growing. By August 2026 the site was being shown in Google 16,086 times a month. Comparing September with September, impressions are up about 44 times, clicks from Google have doubled from 31 to 64, and views of their Google Business Profile are up 64%, from 130 to 213.
FAQs
Questions about this project
How long does SEO take to work for a plumber?
For FloFlame the first movement came within 90 days, when ranked keywords went from 0 to 20. The big gains took longer: impressions grew steadily through the winter and spring, then jumped in summer 2026. For most local trades, expect early signs in three months and meaningful enquiries in six to twelve.
What is a search impression?
An impression is counted each time your website appears in someone's Google search results, whether or not they click. Rising impressions mean Google is showing your site for more searches, more often. Clicks are the people who then visit, so we track both.
Can SEO work on a Wix website?
Yes. FloFlame's site is built on Wix and now appears in Google tens of thousands of times a month. Wix gives you full control of page titles, descriptions, headings, structured data and site speed basics. What matters is how well the site is set up and the content on it, not the platform.
Want similar results?
If you want your Wix website ranking higher, get in touch to find out how we can help, or get an SEO audit.
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