Wix SEO Audit Service: what it is, what you should get, and why it matters

If you’re searching for a Wix SEO audit service, chances are one of these is happening:

• Your Wix site looks decent, but Google’s not sending you much traffic

• You’ve got pages indexed… but not the right ones (or not enough)

• You’ve been “doing SEO” and nothing’s moving

• You’re about to spend money on SEO and want to know what you’re working with first

A proper Wix SEO audit is basically a full MOT for your website’s search performance. Not a vague PDF with “add more keywords” written 40 times. A real audit should tell you exactly what’s holding your Wix site back, what’s worth fixing first, and what’s a waste of time.

We build and fix Wix sites every week, and we’ve audited a lot of them (including ones built by SEO agencies who clearly hadn’t opened Wix in years). Here’s what a good Wix SEO audit service actually includes (and how you can spot the rubbish ones).

What is a Wix SEO audit service?

A Wix SEO audit service is a structured review of your Wix website to find:

• Technical problems that stop Google crawling/indexing properly

• On-page issues (titles, headings, content, internal linking, cannibalisation)

• Site structure problems that make your content hard to read

• Performance issues that hurt user experience and rankings

• Local SEO gaps (if you serve a location-based audience)

• Quick wins vs bigger jobs, prioritised properly

The goal isn’t to drown you in issues. The goal is to give you a plan you can act on.

Why Wix sites often need an audit (even if they “look fine”)

Wix is strong these days, but most SEO problems we see aren’t “Wix problems”. They’re build and setup problems.

Common ones:

• People publish pages and forget to set titles and meta descriptions properly

• Slugs are messy (or changed without redirects)

• Duplicate pages exist (old services pages, old location pages, old drafts)

• Blog categories and tags create thin, pointless pages

• Image-heavy pages crawl like treacle

• The site structure is a maze (Google hates guessing)

• Internal links are basically random

• Important pages are noindexed by accident

And the big one: the site doesn’t match search intent. You can have perfect “SEO settings” and still not rank if the page content doesn’t actually answer what people are searching for.

What a proper Wix SEO audit should include

Below is what we consider a “proper” audit. If a service doesn’t cover most of this, it’s probably surface-level.

1) Technical SEO checks (Wix-specific, not generic waffle)

This is where we look at the stuff that can quietly ruin everything.

A good audit should review:

• Indexing status: what’s indexed, what isn’t, and why

• Robots and noindex rules: are you blocking important pages?

• Sitemaps: are they valid and reflecting the real site structure?

• Redirects: especially after redesigns or slug changes

• Canonical tags: avoiding duplicates and weird versions of pages

• Structured data: making sure Google understands your business and pages

• Core Web Vitals / performance basics: not perfection, but sensible improvements

• Mobile usability: Wix sites can look great on desktop and messy on mobile if not checked properly

2) Site structure and internal linking

Google doesn’t “see” your Wix site the way you do. It sees a network of pages and links.

We check:

• Are your key services easy to reach in 1–2 clicks?

• Do you have clear topic clusters (service → supporting pages → FAQs/blog)?

• Are you spreading authority properly with internal links?

• Are there orphan pages (pages with no links pointing to them)?

• Is your navigation helping SEO or just trying to be “minimal”?

This is one of the biggest ranking levers on Wix because so many sites are built with design-first, SEO-second decisions.

3) On-page SEO review (the stuff that actually ranks)

This is where most Wix SEO audits fall down, because it takes time and judgement, not a checklist.

We review things like:

• Page titles that are either too vague or all the same

• H1/H2 structure that makes no sense (very common)

• Pages targeting the wrong keyword (or too many at once)

• Thin content that doesn’t answer anything properly

• Over-optimised content that reads like a robot wrote it

• Missing sections people actually care about (pricing, process, FAQs, client examples)

• Internal linking opportunities that are being wasted

A good audit should include page-by-page priorities, not “your site needs more content”.

Wix SEO audit deliverables: what you should receive

If you pay for an audit, you should come away with something you can actually use.

At minimum, you want:

• A clear list of issues ranked by impact (high/medium/low)

• A list of quick wins you can do in a day or two

• A list of strategic improvements (content, structure, targeting)

• Notes that are specific to Wix (not WordPress plugin advice 🙃)

• Clear “how to fix” instructions, not just problem spotting

  
  

Even better:

• Suggested titles and meta for key pages

• A recommended internal linking plan

• A content plan or gap analysis (what you’re missing vs competitors)

• Redirect recommendations if your URLs are messy

• A short call to talk through the findings (so you’re not left guessing)

How long does a Wix SEO audit take?

Depends on the size and complexity of the site.

Rough guide:

• Small brochure site (5–10 pages): can be audited properly and fast

• Service business site (10–30 pages + blog): needs more time because of the content and structure matter

• Ecommerce (lots of products/collections): takes longer. Collections, filters, and duplicate content will take more time to audit

  
  

If someone offers a “full SEO audit” in 30 minutes, what they mean is: they ran a tool.

Tools are fine. But tools don’t understand your business, your customers, or what your pages should be doing.

Wix SEO audit service vs free audit tools

Free tools are handy for spotting obvious technical issues, but they miss the real reasons Wix sites don’t rank.

Here’s the difference:

Free tools can spot:

• Missing meta descriptions

• Broken links

• Big images

• Some performance issues

A real Wix SEO audit should also cover:

• Whether your service pages match what people search for

• Keyword targeting and cannibalisation

• Content gaps vs competitors

• Internal linking and structure

• Local SEO setup and trust signals

• What to do first for the best results

Basically: tools find symptoms. A proper audit finds causes.

What about Wix vs WordPress for SEO audits?

This comes up a lot, so let’s be blunt.

Wix is absolutely capable of ranking. Most Wix sites that struggle aren’t struggling because they’re on Wix, they’re struggling because:

• the content is too thin

• the page targeting is muddled

• the structure is messy

• no one’s doing the unglamorous SEO basics properly

WordPress has more plugins and tinkering options, but that doesn’t magically create rankings. Half the WordPress sites we see have plugin bloat, slow load times, and “SEO setups” that are just boxes ticked.

If you’re a small to medium business and you want a platform that’s manageable, stable, and doesn’t require constant maintenance, Wix is often the better fit , as long as it’s built and optimised properly.

Common issues we find in Wix SEO audits

If you’re curious, these are some repeat offenders:

• Multiple pages targeting the same service keyword (Google doesn’t know which one to rank)

• Location pages done badly (thin “SEO pages” that add no value)

• Titles like “Home” / “Services” / “Contact” (wasted opportunities)

• Blog tag pages indexed (loads of low-quality pages)

• Old URLs with no redirects after a redesign

• Mega image sections that slow everything down

• No clear E-E-A-T signals (proof, credibility, case studies, who you are)

• Internal linking basically ignored

The good news: most of these are fixable without rebuilding your entire site.

What happens after the audit?

A Wix SEO audit is step one. Step two is doing the work properly.

Usually, you’ve got three routes:

1. DIY fixes (if you’re confident in Wix and want to implement changes yourself)

2. Wix Fix / hourly help (we do the changes with you or for you)

3. Ongoing Wix SEO (if you want consistent growth and content support)

If you’re fairly hands-on, an audit plus a few hours of implementation can move the needle quickly, especially if your site has obvious structural or on-page issues.

How to choose the right Wix SEO audit service

Quick checklist before you pay anyone:

• Do they show Wix-specific knowledge (not WordPress advice copy/pasted)?

• Will they look at content and structure, not just technical errors?

• Do they prioritise actions by impact (not a 200-item dump)?

• Do they explain things clearly without jargon?

• Can they actually implement fixes in Wix if needed?

If the audit doesn’t leave you with a clear plan, it wasn’t really an audit.

If you want us to audit your Wix site

At The Wix Guys, we do Wix SEO audits that are practical and action-led. You’ll come away knowing:

• what’s holding you back

• what to fix first

• what’s not worth stressing about

• and how to move towards more traffic and better leads

If you’d like, we can also handle the fixes (either as a one-off Wix Fix or as ongoing SEO work), so you’re not left with a report that gathers dust.

Soft next steps (pick what suits you):

• Ask us to take a look and recommend the right type of audit

• Book a Wix Fix if you already know your site needs sorting

• Speak to us about ongoing Wix SEO if you want steady growth rather than quick patches