Is Your Website Costing You Business? Here Are 7 Signs It's Time for a Redesign

In today’s digital landscape, your website serves as your business's storefront. It is likely the first interaction potential customers have with your brand. If that interaction falls flat, you risk losing valuable business. Are customers not reaching out to you through your site? Let’s explore seven clear signs that your website may be holding you back and how a redesign can turn things around.

Sign 1: It Looks Terrible on Mobile

Consider this: over 54% of web traffic comes from mobile devices. If your website is not mobile-friendly, you are likely losing customers swiftly. If text is too small, buttons hard to click, or images appear distorted, visitors will quickly leave your site. For example, a study shows that 70% of users are more likely to return to mobile-friendly sites. Investing in a design that is responsive on all devices can be a game-changer for client retention.

Sign 2: You’ve Got Buttons That Don’t Work (or Go Nowhere)

Nothing is more frustrating than buttons that don't function as they should. A website with non-functional buttons can give off an unprofessional vibe, causing potential customers to abandon their search for your services. Every button should lead to a valuable action—whether it's reaching out for a quote or purchasing a product. For instance, in a survey, 28% of users reported leaving a site due to broken links. A redesign can ensure each click counts and directs users to the right place.

Sign 3: You Can’t Find Yourself on Google

If a simple Google search for your business yields no results, alarm bells should ring. Many small businesses struggle with search engine optimization (SEO), which is vital for your visibility online. Research indicates that 75% of users never scroll past the first page of search results. A professional redesign focused on SEO best practices can help your website become easier to find, connecting you with customers eager for your services.

Sign 4: You Can’t Update Anything Without Begging a Developer

Are you reliant on a developer for every little change? This can waste both your time and money. Your website should allow you the autonomy to manage content updates independently. Platforms like Wix power user-friendly designs, enabling users to modify text, images, and layouts without technical know-how. Keeping your website current plays a crucial role in maintaining engagement and relevance.

Sign 5: It Loads Slower Than Dial-Up

Is your website dragging? Research shows that 40% of users will abandon a site if it takes more than three seconds to load. A slow load time can frustrate visitors and harm your search engine ranking. A redesign that focuses on speed and performance can lead to higher user satisfaction and better SEO, ultimately increasing your site’s traffic significantly.

Sign 6: The Copy Sounds Like a Robot Wrote It

Is your website content dull or overly formal? If your site’s messaging does not embody your brand’s voice, you risk disconnecting from your audience. Engaging, relatable content encourages potential customers to take action. For example, a study found that websites with appealing content can increase conversion rates by up to 300%. Consider a redesign that allows you to showcase your brand personality and connect with visitors on a deeper level.

Sign 7: You’ve Not Had a Single Inquiry in Months

A complete lack of inquiries signals that your website is not doing its job. If customers are not reaching out, it might signify that your site is failing to communicate your value. This could stem from any of the issues listed above. If your website isn’t generating interest or inquiries, a redesign could reinvigorate your online presence and draw in the inquiries you deserve.

Time for Action

If you see yourself in any of these signs, it’s time to make a change. Your website should work for you, not against you. An effective redesign can enhance your business’s online presence dramatically.

With The Wix Guys package, you can obtain an affordable website for startups that looks professional and functions seamlessly. Don’t let a lackluster website cost you business any longer. Start attracting the customers you deserve today!