Wix vs WordPress SEO: What You Need to Know

Can Wix Rank on Google in the UK?

Yes. Unequivocally yes.

We see Wix websites ranking every day for:

• Local service searches

• Commercial keywords

• Blog content

  
  

The idea that Wix “can’t do SEO” is outdated. It’s usually repeated by people who haven’t touched the platform in years. As we explained in Why Wix Works for UK Small Businesses, the platform itself is rarely the limiting factor.

Why WordPress Has a Strong SEO Reputation

WordPress gets a lot of SEO praise for good reasons:

• Flexible plugins

• Developer control

• Huge ecosystem

  
  

But here’s what people don’t mention. WordPress also:

• Breaks easily

• Relies heavily on plugins

• Often gets bloated and slow

• Depends on regular maintenance

  
  

A badly built WordPress site will rank just as poorly as a badly built Wix one. This brings us back to the point we made yesterday in Your Platform Isn’t the Problem.

What Actually Affects SEO (Regardless of Platform)

Google doesn’t care if your site is Wix or WordPress. It cares about things like:

• Clear page structure

• Logical headings

• Strong internal linking

• Relevant content

• Proper mobile optimisation

• Site speed and usability

  
  

Most SEO issues we see are caused by:

• Pages trying to do too much

• No internal linking strategy

• Duplicate or thin content

• Poor homepage messaging

  
  

And none of these issues are fixed just by switching platforms.

When WordPress Might Be the Better Choice

There are scenarios where WordPress makes more sense:

• Custom-coded functionality

• Very large content-heavy sites

• Developer-led builds

  
  

But for the majority of UK small businesses, that level of complexity isn’t needed. It often becomes a burden rather than a benefit.

The Bigger SEO Problem We See

Here’s the uncomfortable truth. Most business owners asking, “Should I switch to WordPress?” actually need:

• Clearer service pages

• Better internal links

• Content that answers real questions

• A homepage that converts

  
  

SEO doesn’t start with a platform. It starts with structure and intent. We’ll go deeper into this in upcoming posts about Wix SEO and local rankings.

How We Approach Wix SEO Properly

At The Wix Guys, we don’t “SEO-wash” sites. We:

• Fix page structure

• Improve content clarity

• Build internal links logically

• Optimise for UK search behaviour

  
  

If SEO is a priority for your business, that work usually starts before tools and plugins come into the conversation. You can read more about how we handle this on our Wix SEO service page or simply get in touch for an honest opinion.

The Importance of Content Quality

One of the key elements of effective SEO is high-quality content. It’s not just about filling your site with keywords. It’s about providing real value to your visitors. When your content answers their questions, they’re more likely to stay on your site longer. This can lead to better rankings over time.

Creating Engaging Content

To create engaging content, consider these tips:

• Write in a conversational tone.

• Use short paragraphs and bullet points.

• Include images and videos to break up text.

• Always keep your audience in mind.

  
  

Updating Your Content Regularly

Another important aspect is updating your content regularly. Google loves fresh content. By revisiting your existing pages and adding new information, you can improve your rankings. This is especially true for blog posts and service pages.

Understanding Your Audience

Knowing your audience is crucial for effective SEO. You need to understand what they’re searching for and how they behave online. This will help you create content that resonates with them.

Using Analytics Tools

Utilising analytics tools can provide insights into your audience’s behaviour. You can see which pages are performing well and which ones need improvement. This data is invaluable for refining your SEO strategy.

Building a Strong Online Presence

A strong online presence goes beyond just having a website. It involves engaging with your audience on social media and other platforms. This can drive traffic back to your site and improve your SEO.

Leveraging Social Media

Social media can be a powerful tool for driving traffic. Share your content on platforms where your audience hangs out. Engage with them through comments and messages. This builds relationships and encourages them to visit your site.

Conclusion

In conclusion, both Wix and WordPress can be effective for SEO. The key is understanding your audience, creating quality content, and optimising your site structure. Don’t get caught up in platform debates. Focus on what truly matters: providing value to your visitors and improving your online presence.

If you’re ready to take your SEO to the next level, let’s chat. We’re here to help you succeed without the usual hassle.