Upgrade from Wix Editor to Wix Studio?: Pros, cons and real uses
- Feb 14
- 5 min read
Updated: 1 day ago
An upgrade from Wix Editor to Wix Studio might seem like a big jump, but it could be the perfect move depending on your needs in 2026. Wix Studio offers greater flexibility and advanced features, but it comes with its own set of challenges and considerations. Let’s dive into the pros, cons, and real use cases to help you decide whether an upgrade is right for you.
Why You Might Want to Upgrade from Wix Editor: The Pros of Wix Studio
1) Advanced Design Control
Wix Studio allows for complete customization. While the Wix Editor offers a drag-and-drop system with great flexibility for simple projects, Wix Studio lets you:
Build custom layouts with full control over spacing, colors, and typography
Create complex interactions and animations (e.g., hover effects, transitions)
Integrate advanced features like custom APIs and third-party services
Real Use Case: A creative agency building a portfolio website with intricate animations and custom interaction designs. A Wix Studio upgrade allows designers to make sure the website is a true reflection of their creative vision without limitations.
2) Scalability and Performance
Wix Studio is designed to handle larger, more complex projects. If you foresee your website growing over time, whether in terms of pages, functionality, or traffic, Wix Studio provides the tools to keep things running smoothly without slowing down:
Optimized for performance — Wix Studio supports more complex sites without compromising speed.
Easily scalable — As your project grows (e.g., adding new sections, products, or integrations), Wix Studio adapts without needing a full rebuild.
Real Use Case: A retail store with an expanding product catalog. Wix Studio enables seamless integration of custom filtering and dynamic product pages, along with a backend that can handle the increasing number of SKUs.
3) Team Collaboration and Workflow
If you’re working on a website with a team, Wix Studio provides tools to collaborate in real-time, which can significantly speed up the development process. Multiple team members (designers, developers, copywriters) can work simultaneously, keeping everything aligned and reducing bottlenecks.
Role management: Assign different roles to team members (e.g., editor, designer, developer) for a smooth workflow.
Real-time edits: All team members can make changes simultaneously, with updates happening in real-time.
Real Use Case: An agency working on a client’s website with a team of designers, developers, and copywriters. Wix Studio allows each person to contribute efficiently while maintaining the overall site vision.
4) Custom Code and Developer Tools
Wix Studio gives you full access to custom code and developer tools, which allows you to create highly specific functionalities:
Add custom JavaScript, CSS, and HTML for advanced customizations.
APIs and integrations to connect your site to external platforms or services (e.g., CRM, email marketing, or third-party booking systems).
Real Use Case: A booking site for events or appointments where users need to sync their calendar with Google Calendar and manage bookings dynamically. Wix Studio allows for this integration with minimal limitations.
When You Should Stick with Wix Editor: The Cons of Wix Studio
1) Steeper Learning Curve
Wix Studio is more complex and has a steeper learning curve compared to the simpler drag-and-drop interface of the Wix Editor. If you’re used to Wix Editor, you may find the additional options and features overwhelming.
More technical knowledge needed: While Wix Studio is user-friendly for experienced designers, beginners may need some time to get familiar with the platform. We have a post detailing various common Wix errors and how we can fix them here.
Real Use Case: A solopreneur or small business owner who is focused on running their business and doesn't have the time or resources to learn a new system. Sticking with Wix Editor is easier and quicker for them.
2) Increased Development Time
With Wix Studio, while you have full control over design and customization, that also means you have to invest more time in the build process:
Custom features take time to create and test.
Complex websites require more effort for optimization and cross-browser compatibility.
Real Use Case: A local restaurant that just needs a simple website with a menu, location, and contact form. Upgrading to Wix Studio would be overkill for this kind of project.
3) Higher Costs
Wix Studio is intended for larger, more complex websites, and it comes with a higher cost compared to Wix Editor. This is mainly due to the additional features, tools, and support.
Subscription and maintenance costs can be higher due to the use of more resources and specialized tools.
If you are not utilizing the full potential of Wix Studio (e.g., advanced features, team collaboration), you may be paying for more than you need.
Real Use Case: A freelance designer building a personal portfolio site would not benefit from Wix Studio’s advanced features. They could get by just fine with Wix Editor, avoiding unnecessary costs.
4) Overkill for Simple Websites
For websites that are simple and content-focused, Wix Studio’s extensive capabilities could be overkill. You don’t need advanced features or custom development for a small business or personal website.
Wix Editor’s drag-and-drop interface is sufficient for most small-to-medium websites, where complex functionality isn’t required.
Real Use Case: A personal blog or a basic small business site. The Wix Editor is perfect for simple pages like about me, contact info, and blog posts.
Should You Upgrade to Wix Studio? Key Questions to Ask Yourself
What’s the size and complexity of your project?
Small, simple sites? Stick with Wix Editor.
Large or complex websites? Wix Studio is likely the right choice.
Do you plan to scale your website?
If you expect your website to grow with more pages, features, or traffic, Wix Studio provides a more scalable foundation for long-term growth.
Are you working with a team?
Wix Studio is built for collaboration. If you’re managing a team of designers, developers, or content creators, Wix Studio is a much better choice.
Do you need custom code or third-party integrations?
If your site needs custom features (APIs, integrations, or custom interactions), Wix Studio is the way to go.
Do you have the resources and time to manage a more complex platform?
If you’re not comfortable with the learning curve or extra work involved, Wix Editor will keep things simpler and quicker.
Final Verdict: Should You Upgrade?
Upgrade to Wix Studio if:
You are building a large, complex website that needs advanced design, custom code, and scalability.
You’re working with a team and need real-time collaboration features.
You want to customize every aspect of the design, functionality, and performance of your site.
Your website will need to evolve over time with more features and advanced integrations.
Stick with Wix Editor if:
You need a quick and easy solution for a smaller project or simple website.
Your site doesn’t require complex interactions, custom development, or integration.
You’re a solopreneur or small business and don’t need all the extra features Wix Studio provides.
Ultimately, Wix Studio is an excellent upgrade for large, complex projects with higher customization needs and collaboration demands. But if your needs are simpler, the Wix Editor is still a powerful and easy-to-use option for getting your website up and running quickly. The right choice depends on your specific project and goals in 2026!
