Wix Studio vs Wix Editor: Which should you be using in 2026?
- Feb 13
- 4 min read
When it comes to building a website on Wix in 2026, two main options stand out: Wix Studio and Wix Editor. Both tools offer flexibility and customization, but they serve different needs depending on your project’s scope and requirements. Let’s break them down to help you decide which one suits your needs best.
Wix Studio
What it is:
Wix Studio is the next-generation platform for professional designers and agencies. It’s meant to give you full control over the design and functionality of your website without being tied to a template based system. It's perfect for teams that want to create custom websites with sophisticated interactions, scalability, and performance optimization.
Who Should Use It:
Agencies and professional designers looking to deliver highly customized websites
Large projects that require collaboration among multiple designers and developers
Websites with complex requirements such as intricate interactions, custom animations, or multiple pages of varying complexity
Teams managing multiple sites. Wix Studio allows for more seamless management and scaling of several projects at once
Key Features:
Custom design and development: You can fully customize every aspect of the site using the advanced features without limitations.
Team collaboration: Perfect for agencies or teams working together on a project with various roles (e.g., designers, content creators, developers).
Developer tools: Built-in support for custom code, APIs, and advanced functionalities.
Scalable projects: Wix Studio is great for projects that will grow, requiring flexibility as you add pages, features, and complexity.
Real-time collaboration: Collaborators can work on the same site simultaneously, making it easier for teams to stay in sync.
When You Should Use It:
When you need complete freedom and customizability for design and functionality.
When you have a larger team and need to collaborate with ease.
When you are working on a high-performance site that needs optimization.
Wix Studio Example Use Cases:
Custom landing pages for large brands or campaigns
eCommerce sites with advanced product filters, dynamic content, and custom checkout flows
High-end portfolios for creative professionals
Event websites with booking systems and detailed custom features
Wix Editor
What it is:
Wix Editor is the more familiar platform for beginners or anyone looking for simplicity. It's an intuitive drag-and-drop tool that allows you to build websites quickly using pre-designed templates. It’s best suited for smaller projects or businesses that don’t require highly customized designs or complex functionalities.
Who Should Use It:
Small business owners or individuals who want to build a website without needing advanced skills or development knowledge.
Freelancers who need quick and easy website builds for clients with standard requirements (e.g., informational websites, blogs, portfolios).
First-time website builders who want an easy-to-use platform with no coding needed.
Solopreneurs or small teams with simple website needs and limited time for learning.
Key Features:
Drag-and-drop functionality: Building a website is as simple as dragging elements like text, images, and buttons onto the page.
Templates: A wide range of pre-built templates that are easy to customize.
Design flexibility: While not as customizable as Wix Studio, you still have plenty of creative control over layouts, colors, and fonts.
SEO tools: Built-in SEO features to optimize your site for search engines.
Simple integrations: Easy integration with apps like Google Analytics, Mailchimp, and social media links.
Mobile optimization: Wix Editor automatically creates a mobile-optimized version of your website.
When You Should Use It:
When you need to get online quickly and have no time to dive into deep customization.
When your website has basic features like informational pages, galleries, blogs, and simple forms.
When you want to manage everything yourself without needing developer resources.
If you’re looking for affordable, simple solutions for a personal or small business website.
Wix Editor Example Use Cases:
Personal portfolios or resumes
Small business websites (restaurants, consultants, local stores)
Blogs or content-focused websites
Event pages with RSVP forms
Wix Studio vs Wix Editor: Key Differences
Feature | Wix Studio | Wix Editor |
Customization | Full customization, custom code & APIs | Limited customization (template-based) |
Complexity | Advanced features for large, complex sites | Simple drag-and-drop interface |
Collaboration | Real-time collaboration with teams | No team collaboration (single-user focus) |
Design Flexibility | Complete freedom over design | Template-based, but customizable |
Target Audience | Agencies, designers, developers | Small business owners, individuals |
Ease of Use | Advanced, requires expertise | User friendly, beginner friendly |
Developer Tools | Full support for code and advanced features | Minimal developer tools, mostly plug-and-play |
Scalability | Perfect for scalable, high-performance sites | Suitable for small to medium sized projects |
Which One Should You Choose in 2026?
Go with Wix Studio if:
You're building complex websites or websites for clients who require high-end custom features.
You’re working with a team or need a platform that supports real-time collaboration.
You need advanced control over website design and functionality.
You require scalable solutions for large projects.
Go with Wix Editor if:
You need a simple, fast solution for creating a personal website or a small business site.
You don’t want to deal with code or advanced customization.
You’re working on a single site project and prefer a user friendly, no fuss platform.
You need to publish quickly without worrying about complex functionality.
In Conclusion:
Wix Studio is a powerhouse for professionals building advanced websites, while Wix Editor is an excellent choice for those looking for speed and simplicity. Choose Wix Studio for custom, scalable sites that need high performance and custom features. Opt for Wix Editor if you need a straightforward, easy to manage site that gets the job done without extra complexity.
Both are fantastic tools in their own right, but it all depends on your needs and expertise level.
