Wix SEO myths explained (by people who know Wix)

There’s a weird thing in the web world where Wix SEO myths just… refuse to die.

Some are leftovers from 10+ years ago when Wix was a bit clunky. Some are pushed by people selling WordPress builds. And some are just classic “my mate said” nonsense.

So here’s a proper, straight explanation of the most common Wix SEO myths — what’s true, what isn’t, and what you should do instead.

Myth 1: “Wix websites can’t rank on Google”

Reality: Wix sites can absolutely rank. We see it all the time.

What stops Wix sites ranking usually isn’t the platform — it’s:

• weak content

• poor page targeting (wrong keywords)

• messy site structure

• zero authority (no links, no mentions)

• technical mistakes (noindex, redirects, duplicates)

  

If Google can crawl it, understand it, and it answers the search intent better than the competition, it can rank. Wix or no Wix.

Myth 2: “Wix is bad for technical SEO”

Reality: Wix covers a lot of technical SEO out of the box.

Wix handles things like:

• SSL

• sitemaps

• mobile-friendly templates (if you don’t mess them up)

• canonical tags

• 301 redirects (built-in tools)

• structured data options (and custom schema via code)

Is it as tweakable as a heavily customised WordPress setup? No.Do most small businesses need that level of tweaking? Also no.

For 95% of businesses, Wix is fine...if the site is built properly. Here's an in-depth look from us on why the platform isn't the problem.

Myth 3: “You need WordPress to rank”

Reality: You need good SEO to rank. WordPress is not SEO.

WordPress gives you:

• more plugins

• more settings

• more ways to break your site

We’ve seen plenty of WordPress sites with:

• bloated plugins

• slow load times

• duplicated pages

• messy URLs

• SEO plugins configured badly

Wix is usually a better choice for small to medium businesses because it’s:

• more stable

• easier to manage

• less likely to fall apart after updates

If your goal is rankings, pick the platform you can actually maintain.

Myth 4: “Wix sites are always slow”

Reality: Some Wix sites are slow. Some are quick. Same as any platform.

What usually makes Wix slow:

• massive image files (people upload 10MB hero images… why)

• video backgrounds everywhere

• too many animations

• heavy apps/widgets you don’t need

• messy mobile design

If you keep things sensible, a Wix site can perform perfectly well.

Practical fix: resize images before uploading and don’t build every page like a Marvel trailer.

Myth 5: “Wix SEO is just filling in the Wix SEO Wiz”

Reality: The SEO Wiz is fine as a starter checklist… but it’s not SEO.

It can help you do basics like:

• set up titles and descriptions

• connect Search Console

• get a basic plan

But it won’t:

• decide what pages you actually need

• fix cannibalisation (multiple pages targeting the same keyword)

• write content that ranks

• build internal linking properly

• sort your authority and backlinks

Use it to get started, then move on to doing real SEO.

Myth 6: “Meta descriptions make you rank higher”

Reality: Meta descriptions don’t directly boost rankings.

They do influence click-through rate, which can help indirectly, and they matter for conversions.

So yes, write them — but don’t expect a magic jump in rankings just because you tweaked a snippet.

Better use of your time:

• improve page content

• improve titles

• improve internal linking

• match search intent

  
  

Myth 7: “You need to cram keywords everywhere”

Reality: Keyword stuffing is dated and usually makes things worse.

Google is good at understanding meaning and context now. You’re better off writing clearly and covering the topic properly.

On a Wix page, focus on:

• one main keyword theme per page

• natural wording

• useful sections (process, pricing, FAQs)

• real examples and proof

If your content reads like a robot, it won’t convert, even if it ranks.

Myth 8: “Blogging is the fastest way to rank a Wix site”

Reality: Blogging can help, but it’s not always the fastest way.

For service businesses, the quickest SEO growth usually comes from:

• strong service pages

• local SEO (if relevant)

• proper internal linking

• sorting technical mistakes

• improving the pages you already have

Blogging works best when it supports your core pages:

• posts that answer questions

• posts that compare options

• posts that target longer-tail searches

• posts that link back to your service page

A random blog post every 3 months doesn’t move the needle.

Myth 9: “Wix doesn’t let you do redirects”

Reality: Wix has a built-in redirect manager.

In Wix:

• SEO tools → URL Redirect Manager

You can add 301 redirects for old URLs, which is essential when you:

• redesign the site

• change page slugs

• move from an old domain

• remove/merge pages

Not using redirects is one of the biggest reasons rankings drop after a rebuild on any platform.

Myth 10: “Wix creates loads of duplicate content automatically”

Reality: Wix can create extra pages like tag or category pages, but duplicate content issues are usually down to how the site is set up.

Common causes:

• multiple pages targeting the same topic (cannibalisation)

• old pages left live after a redesign

• thin location pages copied and pasted

• blog tag pages indexing when they shouldn’t

This is fixable with:

• merging pages

• improving structure

• noindexing low-value pages (when appropriate)

• redirects

  
  

Myth 11: “If I switch to WordPress, my rankings will jump”

Reality: Platform switches often tank SEO if done badly.

Even if you move to WordPress, Google doesn’t reward you just for changing platforms. What matters is:

• keeping URL structure (or redirecting properly)

• maintaining content quality

• not losing internal links

• not breaking indexing

A migration is risky and usually unnecessary unless you’ve got a specific need Wix can’t meet.

Myth 12: “Wix SEO is a one-time setup”

Reality: SEO is ongoing.

Even after you “fix” a Wix site, you need to:

• improve pages based on Search Console data

• add content where you’re missing coverage

• build trust and authority (reviews, links, mentions)

• keep the site tidy (redirects, duplicates, old pages)

The best results come from steady improvements, not one big “SEO day”.

So what actually matters for Wix SEO?

If you ignore everything else, focus on these:

• Indexing: Google can see your important pages

• Intent: each page matches a real search

• Content: helpful, detailed, proof-driven

• Structure: clear navigation + internal linking

• Performance: no silly bloat

• Authority: reviews, mentions, quality links

• Consistency: SEO is a process, not a checkbox