10 Common Mistakes on Wix Websites (And How The Wix Guys Fix Them)

Building a website on Wix is one of the most accessible ways for small businesses, creators, and entrepreneurs to get online quickly. But “quick” isn’t always the same as “correct.” Here at The Wix Guys, we’ve spent years fixing, optimising, and rebuilding Wix websites of every shape and size—and we’ve seen the same issues pop up over and over again.

If you’re wondering why your Wix site isn’t performing, converting, or looking the way it should, you might be making one of these common mistakes. The good news? Every one of them is fixable.

1. Using Too Many Fonts (a.k.a. The Typography Circus)

A dozen fonts don’t make your site more creative—they make it harder to read. We help clients streamline to a clean, consistent font pair that improves readability and looks more professional.

2. Overloaded Homepages

It’s tempting to put everything on the home page, but clutter confuses visitors. Our approach: simplify the layout, organize content into clear sections, and guide the user with intentional calls to action.

3. Ignoring Mobile Optimisation

More than half of visitors browse on mobile. Many Wix site owners forget to check the mobile view entirely. We meticulously reformat each page, tweak spacing, resize elements, and make sure the mobile version feels as polished as desktop.

4. Slow Load Times

Too many large images or apps can bog a site down. We compress media, remove unnecessary features, and optimise site structure so pages load quickly—an instant win for both user experience and SEO.

5. Weak or Missing SEO

Wix gives you the tools, but you need a strategy. We implement proper headings, metadata, alt text, and structured content so search engines can actually find you.

6. Poor Navigation Menus

If users can’t find what they need, they won’t stick around. We reorganise menus into simple, intuitive structures that make browsing effortless.

7. Inconsistent Branding

Mixed colors, mismatched imagery, and inconsistent button styles dilute your brand. We build cohesive visual systems so every page feels unified and intentional.

8. Not Utilising Wix’s Built-In Tools

Wix has powerful features—Wix Forms, Bookings, CRM, automations—but many site owners never touch them. We configure these tools properly so your site works for you instead of sitting idle.

9. Weak Calls to Action

Buttons like “Click Here” or “Learn More” don’t inspire action. We craft stronger, clearer, and more persuasive CTAs that guide users toward conversions.

10. DIY Layouts That Don’t Convert

Drag-and-drop is great, but without design strategy, layouts can feel unbalanced or confusing. We restructure pages using proven UX patterns that keep visitors engaged and lead them toward the results you want.

Final Thoughts

A Wix website should be simple, beautiful, functional, and aligned with your business goals. If your site isn’t ticking those boxes, you might be dealing with one (or several) of the mistakes above. Luckily, this is what we do every single day.

Whether you need a full redesign, a cleanup, or a professional polish, The Wix Guys are here to make your Wix website work smarter—and look a whole lot better while it does.