Wix website accessibility: how to make your site inclusive

“Inclusive website design” isn’t a buzzword. It’s just building a site that people can use properly, whether they’re on a screen reader, using a keyboard, dealing with low vision, colour blindness, dyslexia, hearing loss, limited mobility… or they’ve simply got a cracked phone screen in bright sunlight.

Yes, Wix can absolutely help you do that, but only if you build with accessibility in mind and not just because you clicked a magic button at the end. This post walks you through how Wix supports accessible, inclusive design, what you still need to do yourself, and how we (The Wix Guys) usually approach it on real client sites.

What “accessibility” for a Wix website actually means (in plain English)

An accessible website is one that’s:

• Perceivable: people can see,hear and read the content (or have an alternative)

• Operable: people can navigate and use it (not just with a mouse)

• Understandable: it makes sense, it’s predictable, it’s not a puzzle

• Robust: it works with assistive tech like screen readers

That’s basically the foundation of WCAG (Web Content Accessibility Guidelines), which is the standard most organisations aim for. WCAG 2.2 is the latest version, published as a W3C Recommendation.

Quick UK context (not legal advice, just reality)

If you’re a public sector organisation in the UK, accessibility requirements are explicit and you’re expected to publish an accessibility statement. More broadly, the Equality Act 2010 is part of why accessibility matters as it’s about reasonable adjustments and not excluding disabled users from services.

Even if you’re not public sector, you still want:

• More people able to use your site

• Fewer frustrated drop-offs

• Better usability (which often improves conversions too)

The Wix tools that make inclusive design way easier

Wix isn’t perfect, and no website building platform is, but it does have several built-in tools that make accessibility less painful than it used to be.

1) The Wix Accessibility Wizard (your best starting point)

Wix has a built-in Accessibility Wizard that scans your site and flags common problems, then guides you through fixing them.

It’s available in:

• Wix Editor

• Wix Studio Editor

• Wix Harmony Editor

Important caveat: it doesn’t scan everything (Wix notes some parts like Velo and side carts aren’t fully supported), so it’s a strong start, not a full audit.

2) Accessible templates (a head start, not an excuse)

Wix also provides templates with built-in accessibility features to help you start off on the right foot. This helps because a lot of accessibility issues come from the basics:

• Messy heading structure

• Dodgy colour contrast

• Inconsistent layout patterns

Starting with a decent foundation reduces the amount of “fix it later” work.

3) “Skip to Main Content” (keyboard users will love you for it)

One of the simplest improvements you can make: adding a Skip to Main Content link so keyboard users can bypass repeated nav items. Wix lets you enable this via the Accessibility Wizard. It’s small, but it makes a big difference to usability.

4) Alt text support for images and galleries

Wix makes it straightforward to add alt text to images and galleries using the Media Manager.

Alt text is essential for:

• screen reader users

• people with images disabled

• situations where images don’t load properly

Good alt text is not “banner1” or “IMG_4029”. It’s a short description of what matters in the image.

5) Accessibility statements (especially relevant for public sector)

Wix has guidance on adding an accessibility statement and what to include.

Even for private businesses, an accessibility statement can be a good trust signal:

• Shows you’ve made an effort

• Sets expectations

• Gives users a way to contact you if something isn’t usable

6) Accessibility Monitor

Wix also offers an Accessibility Monitor that scans a live site and shows status in the site dashboard. This is useful because accessibility isn’t one and done. You’ll add new pages, new images, new sections… and things can slip over time.

What you still need to do (because tools don’t replace judgement)

This is the bit most people miss. Wix can help you implement accessibility...but it can’t make your design choices for you.

1) Colour contrast that’s actually readable

If your text colour and background colour are too similar, it’s unreadable for loads of people (and also just…annoying for everyone).

Common culprits:

• Light grey text on white

• Text over images without a proper overlay

• Pastel buttons with white text

We usually set a simple rule: if you have to squint, it fails.

2) Proper heading structure (H1, H2, H3, not “make it bigger”)

Headings aren’t just visual styling, they’re how screen reader users navigate.

A good structure:

• One H1 per page (usually the page topic)

• Clear H2 sections

• H3s for sub-sections

If your headings are chaos, your site is chaos.

3) Keyboard navigation

A surprising number of sites are “fine” until you try using only:

• Tab

• Shift + Tab

• Enter

• Space

You should be able to:

• Navigate menus

• Open/close drop-downs

• Use forms

• Trigger buttons

• See where focus is at all times

If you can’t do that, you’re blocking users who can’t use a mouse.

4) Forms that don’t make people rage-quit

Forms are where accessibility and conversions go to die.

Good form basics:

• Clear labels, not just placeholder text

• Helpful error messages

• Sensible field order

• Big enough input fields on mobile

• Not asking for your life story when a name and email will do

5) Motion, animations and “clever” effects

Too much motion can cause issues for people with vestibular disorders or attention difficulties. Even for everyone else, it can just feel… tiring.

Use motion with intent. Don’t build a disco.

6) Content that’s readable, not brand voice at all costs

Inclusivity isn’t only about disability, it’s also about comprehension.

Things that help:

• Short paragraphs (2–4 lines)

• Bullet points

• Plain English

• Clear calls to action

• Not burying important info in waffle

Accessibility isn’t dumbing down. It’s removing friction.

A practical Wix accessibility checklist (the stuff we actually do)

If you want something you can action today, here you go:

Site-wide

• Run the Accessibility Wizard and fix everything it flags

• Enable "Skip to Main Content "

• Check colour contrast on headings, body text, buttons

• Make sure focus states are visible

• Add an accessibility statement, espescially if you're in the public sector

Images and media

• Add alt text to key images and galleries

• Avoid text baked into images or provide a proper text alternative

• If you use video, add captions where possible

Pages and layout

• One clear H1 per page, logical H2/H3 structure

• Clear navigation labels

• Buttons and links that say what they do (“Download brochure”, not “Click here”)

• Forms with proper labels and usable error messages

Ongoing

• Use the Accessibility Monitor if you can, so things don’t slide backwards

Where The Wix Guys come in

If you’re building a site yourself in Wix, you can absolutely make it accessible — but most people:

• Don’t know what to look for

• Accidentally break headings and structure

• Choose colours that look nice but aren’t readable

• Forget mobile and keyboard users entirely

• Assume the wizard = finished

What we typically do for clients

• Run and action the Accessibility Wizard properly (not just “scan and ignore”)

• Fix layout and spacing so pages are easier to read and scan

• Clean up heading structure across templates and pages

• Improve colour contrast and button clarity

• Make key journeys keyboard-friendly (nav, forms, key CTAs)

• Add alt text systematically (not randomly)

• Help write and publish an accessibility statement that matches the site

And if you’ve already got a Wix site that’s nearly there, this is exactly the sort of thing we cover in a Wix Fix (hourly help): we jump in, clean it up, and leave you with a site that more people can actually use.

One honest note: “accessible” isn’t a badge you earn once

Accessibility is a process. Every time you:

• Add a new page

• Upload new images

• Change colours

• Embed third-party tools

  …you can introduce new issues.

The goal isn’t perfection overnight. The goal is:

• Build good habits

• Use Wix’s tools

• Test common journeys

• Keep improving

That’s how you end up with a site that’s genuinely inclusive and genuinely better for everyone.

Want us to check your Wix site for accessibility issues?

If you want a quick, practical improvement and not a scary 40-page audit you’ll never read, we can:

• Scan your site and fix the obvious issues

• Tidy up structure, contrast and mobile usability

• Improve keyboard navigation and form usability

• Help you add an accessibility statement

If you’d like us to take a look, get in touch or book a Wix Fix and we’ll sort it with you.