I’m Petra, an SEO and Google Ads Specialist at The Wix Guys. I focus on helping businesses become more visible online in a way that actually leads to enquiries, sales and long-term growth, not just better rankings on paper.
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Experience and background
For me, SEO is about focusing on what actually makes a difference to a business. Rather than overcomplicating things, I prioritise the work that will have the most impact, whether that’s improving site structure, resolving technical issues or supporting a smooth website migration. It’s about getting the fundamentals right and building from there.
My path into SEO wasn’t completely straightforward. I originally studied languages and worked in translation before moving into digital marketing almost 9 years ago. Over time, I found myself drawn more and more towards SEO, where I could combine analytical thinking with creativity and a real sense of impact. Since then, I’ve worked across a range of industries, helping businesses improve their visibility, fix long-standing issues and build stronger online foundations.
I’m also interested in how search continues to evolve. It’s no longer just about rankings, but about how businesses are understood and represented across search engines, AI tools and other platforms. That means thinking more holistically about websites, content and overall digital presence.
Outside of work, I love cycling and spending time outdoors, whether that’s hiking, travelling or camping with my family.
