Wix vs Shopify for eCommerce: Which Platform Actually Makes Sense?
- Jan 15
- 2 min read
Updated: 1 hour ago
If you’re planning to sell online, Shopify is usually the first name people throw at you.
And yes, Shopify is a strong ecommerce platform. But that doesn’t automatically mean it’s the right choice for every UK business. Here's 7 examples of Iconic global brands using Wix for eCommerce and beyond.
Let’s look at this properly.
The Big Difference Between Wix and Shopify
The key difference isn’t features. It’s focus.
Shopify is ecommerce-first, everything else second
Wix is website-first, with ecommerce layered in
Neither approach is wrong. It depends on what your business actually needs.
As we’ve already covered in Your Platform Isn’t the Problem, choosing the “wrong” platform is rarely the reason sites fail.
When Shopify Makes Sense
Shopify is a good fit if:
Ecommerce is your entire business
You’re managing a large product catalogue
You rely heavily on inventory, fulfilment or apps
You want a very standardised checkout experience
You are running Paid shopping Ads
For pure online retail, Shopify does what it says on the tin.
When Wix Is the Better Choice
Wix ecommerce shines when:
Your website needs to sell and explain
You offer services alongside products
Branding and layout flexibility matter
Content and SEO play a big role
Many UK businesses aren’t “just” ecommerce stores.
They need strong pages, trust-building content and a clear story, not just product listings.
SEO on Wix vs Shopify
Here’s where people often get it wrong.
Shopify doesn’t automatically give you better SEO.
Just like Wix, SEO comes down to:
Page structure
Content quality
Internal linking
Clear intent
We covered this in Wix vs WordPress SEO for UK Businesses, and the same logic applies here.
A poorly structured Shopify store will struggle just as much as a poorly structured Wix one.
Costs (The Bit People Forget to Compare)
Shopify costs add up quickly:
Monthly platform fees
App subscriptions
Transaction fees
Custom Builds
Wix ecommerce pricing is often simpler and more predictable, which matters for small businesses watching margins.
The Mistake We See All the Time
We regularly speak to businesses who:
Moved to Shopify because “everyone said to”
Lost flexibility in design and content
Struggled to explain their services properly
The platform wasn’t wrong.The choice just didn’t match the business.
So, Which Should You Choose?
Choose Shopify if ecommerce is your business.Choose Wix if ecommerce supports your business.
If you’re somewhere in the middle, that’s usually where we come in.
You can see how we structure ecommerce Wix sites that actually convert on our Portfolio page 👉 https://www.thewixguys.com/portfolio
Want Help Deciding?
If you’re weighing up Wix vs Shopify and want a straight answer based on your business, not sales talk, you can get in touch.
We’ll tell you honestly which direction makes sense before you build anything.
