Every now and then someone tells us “Wix is only for tiny businesses, hobby sites and side projects.”

And every time, we have to bite our tongues (or we’ll go on a rant).

Because plenty of big, recognisable brands use Wix in the real world, including for polished marketing sites, content hubs, campaign pages and even huge retail-style experiences.

Below are 7 iconic brands and platforms linked with Wix-built web experiences, using the exact examples you provided.

Along the way, I’ll point out what they’re doing well, what you can steal (politely), and what it proves about Wix in 2026.

1) City Football Group — slick, corporate and global presence

City Football Group (the parent organisation behind clubs like Manchester City) have a long-standing relationship with Wix as an official website partner.

Why this matters: CFG isn’t messing about. Anything attached to a global sports brand is going to be judged hard by fans, sponsors, press, and internal stakeholders.

What they get right (and what you can copy):

• Clear navigation that doesn’t try to be clever

• Big, confident layouts with loads of breathing space

• Strong brand control across pages (fonts, spacing, imagery)

Wix takeaway: This is the kind of site where Wix Studio makes loads of sense — structured layouts, reusable sections, and proper control without needing a dev team for every tweak.

2) Mr Bean — proof that big brands are using Wix builds

Mr Bean exists everywhere online and offline, and the official web presence is built around content and merchandising.

They’ve also openly partnered with Wix in branded content campaigns (which tells you the brand is happy to be publicly associated with Wix).

What they do well:

• Simple, obvious calls to action (“Shop Mr Bean”, social links, etc.)

• A layout built for scrolling and browsing (not reading huge essays)

• Strong use of brand imagery to carry the page

Wix takeaway:If your site is more about brand, content and quick actions (rather than 400-page corporate sitemap stuff), Wix is ideal.

3) ITV Media — modern publishing-style structure

ITV Media’s site is a great example of a modern brand/content hybrid: lots of campaigns, resources, latest opportunities, and structured sections that need to be updated frequently.

What they get right:

• Modular content blocks (perfect for constant updates)

• A site that feels like a content hub, not a brochure

• Good balance between big visuals and scannable sections

Wix takeaway: This is exactly the kind of build where Wix shines because:

• marketing teams can update pages without a dev

• you can create templates/repeatable layouts

• adding lead capture / forms / tracking is straightforward

4) Bandsintown for Artists — Wix integrations done right

Bandsintown is a platform musicians use to promote gigs and sell tickets. What’s interesting here is how directly they support Wix.

They have a dedicated Wix integration page and tools specifically built to sync events to a Wix site.

What this proves: Wix isn’t “locked off”. Real platforms build for it because there’s a huge user base.

What you can steal:

• Embedding dynamic content (events, listings, calendars)

• Keeping the website as the home base while platforms do the heavy lifting

Wix takeaway: If your business relies on integrations (events, bookings, memberships, CRM-ish stuff), Wix is often easier than WordPress because it’s all

designed to play nicely together.

5) Nitro Circus — high-impact design and event marketing

Nitro Circus is all about live events, action sports, and high-energy content. Their site leans heavily into bold visuals, video, and sign-ups.

And tech profiling tools list nitrocircus.com among active Wix sites.

What they do well:

• Strong hero content (video + headlines)

• Clear next steps (watch, sign up, see schedule)

• Layout built for mobile browsing (which is how most fans arrive)

Wix takeaway: Wix is very good at sites where:

• the brand is visual

• content changes often

• you need marketing pages and sign-up flows

6) Claire’s — yes, that Claire’s

Claire’s is a proper global retail brand, and tech profiling lists claires.com among sites using Wix tech (including Wix Studio being flagged in Wix-related reports).

Now, with big retailers it’s worth saying: sometimes Wix is used for parts of the ecosystem (campaigns, landing pages, content hubs, regional sections) rather than the entire ecommerce engine.

What you can take from it:

• Big brands don’t care about platform snobbery

• They care about speed, flexibility, and teams being able to ship

Wix takeaway:Wix Studio is built specifically to be “enterprise-friendly” — multi-site management, repeatable components, performance-minded builds, etc.

7) VistaPrint Small Business Marketing Guide — a branded content hub (with Wix)

This one is explicit: the VistaPrint Small Business Marketing Guide is presented as a collaboration by VistaPrint and Wix.

What they’re doing here is smart:

• It’s basically a mini magazine online

• Built around multiple chapters or sections

• Designed to be shared, browsed, and read on mobile

Wix takeaway: This is the kind of job where Wix iexcels:

• lots of pages, but built from repeatable layouts

• strong design control

• content updates without headaches

What these examples actually prove about Wix

1) Wix isn’t “just templates”

Big brands aren’t picking Wix because they want a £12 template and a dream. They’re using it because it lets teams move fast while still controlling design.

2) Wix works especially well for marketing-led sites

If your website needs to support:

• campaigns

• landing pages

• lead gen

• content hubs

• events / bookings

• brand storytelling

…Wix is often a better fit than WordPress (less maintenance, fewer plugins, fewer ways to break it).

3) “Wix vs WordPress” is usually the wrong argument

WordPress can be brilliant — but you’re also signing up to:

• hosting choices

• plugin conflicts

• updates

• security patching

• performance work

• dev dependency (if you want it done properly)

For most small-to-mid businesses, Wix gives you the result you actually want — without the admin overhead.

If you want a Wix site that looks “big brand”, we can help

If you’re reading this thinking, “Right… my Wix site doesn’t look anything like that,” you’re not alone.

Most “Wix looks cheap” problems are just:

• messy layout decisions

• inconsistent spacing and typography

• no real design system

• weak SEO structure

That’s the stuff we fix every day.

Options:

• Wix website build (starting from £750)

• Wix SEO help (so it ranks properly and brings leads in)

• Wix Fix (hourly) if your site is close, but needs a proper tidy-up

If you want, send us your current Wix URL and we’ll tell you (straight) what’s holding it back — and what we’d fix first.