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Creative Director

Karl Cowell

Karl Cowell, Co-Founder and Creative Director of The Wix Guys Wix Leader

Karl Cowell is the Co-Founder and Creative Director of The Wix Guys, a Wix-specialist web design and SEO agency based in Maidstone, Kent, with a second office in Carlisle, Cumbria. He has worked in marketing since 2012, across events, social media and web design, and has led the design on more than 500 Wix websites for small and medium UK businesses, from independent restaurants and trades to professional services and SaaS companies. In 2026 Wix named Karl in its first class of Wix Leaders, one of 19 worldwide and one of 3 in the UK, alongside his business partner Joe Bennett. Karl co-founded The Wix Guys with Joe in 2025, co-hosts the weekly Wix Fix Live session with HelpBnk, speaks regularly at business events across Kent and the South East, and has been a Kent Foundation ambassador for young entrepreneurs since he was 18.

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In Karl's words

I'm Karl Cowell, Co-Founder and Creative Director of The Wix Guys, a Wix Legend Partner agency based in Maidstone, Kent, with a second office in Carlisle, Cumbria. I lead creative direction across every site we build, making sure each one looks sharp, professional and stands apart from the competition. Born and raised in Maidstone, I've been a vocal champion of local business growth in the town for over a decade. If you want a Wix website that breaks the mould, I'm ready to build it with you.

Experience and background

I've worked in marketing since 2012. 13+ years across events, social media and web design. Since moving into Wix specifically, I've personally led the design on more than 500 Wix websites for small and medium UK businesses, ranging from independent restaurants and trades to professional services and SaaS companies.

I hold Wix Legend Partner status (the highest tier in the Wix Partner Programme) and The Wix Guys is a certified Semrush Agency Partner . We were finalists at the 2025 Maidstone Business Awards and are members of both the Kent Invicta Chamber of Commerce and the Cumbria Chamber of Commerce.

I regularly speak at business events, networking groups and partner venues across Kent and the South East on web design, SEO and the realities of running a small business online. Speaking is how I share what we've learned building 500+ Wix sites and it's how I stay close to the questions SME owners are actually asking.

Karl Cowell giving his From Diggerland to The Wix Guys talk at Metro Bank Get Connected in Maidstone
Speaking at Metro Bank Get Connected, Maidstone

Talks and live sessions

HelpBnk x The Wix Guys: Wix Fix Live Weekly

HelpBnk x The Wix Guys

Wix Fix Live

  • WhenEvery Wednesday
  • WhereLive on Zoom
  • WithJoe Bennett

A hands-on live Q&A for founders and business owners. Bring your questions on design, conversions, SEO, functionality or anything that just isn't working, and leave with practical fixes for your Wix website.

Register on Zoom ↗
The Maidstone Digital Day: The Maidstone Digital Day Upcoming

The Maidstone Digital Day

The Maidstone Digital Day

  • When13 October 2026
  • WhereThe Business Terrace, Maidstone

A deep dive into marketing and design to help give your business the online skills to grow and thrive.

Book your place ↗
ZC Live Upcoming

ZC Live

Is a Website Worth It in 2026?

  • When22 October 2026
  • WhereGreat Danes Hotel, Maidstone
  • WithJoe Bennett

A one day social media and digital event covering AI, video and organic social. Karl and Joe take the stage to ask whether a website still earns its keep.

Get tickets ↗

Past talks 13

Maidstone Startup Workshop: Maidstone Startup September Workshop

22 September 2026

Maidstone Startup September Workshop

Maidstone Startup Workshop · The Business Terrace, Maidstone

The Marketing Meetup: Our story: from a silly agency idea to six figures in six months

16 September 2026

Our story: from a silly agency idea to six figures in six months

The Marketing Meetup · Coachworks, Ashford

"Karl hit exactly the right notes. He was warm, funny, engaging, and honest about his journey, and the attendees were full of praise."Helen Banyard, Marketing Meetup Ashford Organiser
Swwwift

16 September 2026

Your Portfolio Is Costing You Clients

Swwwift · Google Meet (virtual)

"His talk was one of the most engaging and valuable sessions we've had."Ryan Grist, Founder of Swwwift
Ideas Fest: Is a Website Worth It in 2026?

10 September 2026

Is a Website Worth It in 2026?

Ideas Fest · Dreamland stage, Champneys Tring

See all talks and speaking dates at karlcowell.com ↗

What Karl does as Creative Director

  • Wix Studio web design for service businesses, restaurants, trades, and SMEs that need a custom-built, scalable site
  • Wix Editor builds for smaller businesses that want a clean, professional site without the complexity of Studio
  • Wix SEO including on-page optimisation, technical SEO, local SEO for Kent and Cumbria businesses and Wix-specific schema markup
  • Wix CMS architecture for sites with location pages, service pages, blog systems, or product catalogues
  • Site migrations to Wix from WordPress, Squarespace, GoDaddy, and Weebly
  • Creative direction across every project at The Wix Guys, working alongside our Wix Designer Alina Yatskevych and SEO team led by Joe Bennett

What clients say about Karl 18 reviews

★★★★★Google · Sept 2026
Karl gave an engaging and practical talk at one of our Synergy events. He shared his knowledge in a relaxed and approachable way, adding real value for our guests and prompting some great conversations afterwards.
Linda Cloke
★★★★★Google · Sept 2026
Karl was incredibly helpful, shared so much incredible intel to help me understand and learn the importance of how to shape your websites back end to really serve for your business, a whole new realm of information for me but he explained so well I will definitely continue to use The Wix Guys as my business grows and I need more from my website.
Sarah McAdam
★★★★★Google · Jun 2026
I have had a fantastic website built by the Wix guys, the whole process was very simple and everybody I dealt with was great. Id Like to say Karl was great at building the site and helped quickly with amendments and Joe was great with the set up etc. Overall, a great company to work with.
Kieran Ray
★★★★★Google · May 2026
Been working with the Wix guys for just over 3 months now and all I can say is wow! They completely understand our business and have taken on the marketing side with real passion and professionalism. Karl and Joe genuinely care about getting results and it shows in everything they do. Communication has been brilliant, ideas are always fresh, and we’ve already seen a huge difference in our online presence and enquiries. It’s rare to find a team that feels like an extension of the business! Highly recommend to anyone looking for a marketing team that actually delivers and gets it!
Nneka MuottoRegain Hearing · see the website →
★★★★★Google · Apr 2026
Found The Wix Guys on the Wix marketplace with sensible rates. I am really pleased with the fix site end result. Karl was super creative and Joe supportive and communicated how to get the most out of my site front and backend. Would highly recommend them to others wanting Wix experts.
Tara N
★★★★★Google · Mar 2026
Karl and the team have done an excellent job in revamping my website! Creating a more user friendly and vibrant website that showcases everything I needed. Easy to communicate my needs and execute any changes. Highly recommend
Gary SteeleC&g Line Dancing · see the website →
★★★★★Google · Mar 2026
Designed and built our new company website from scratch. very happy with their service and qualify of work. highly recommend Karl, Joe and the team :)
James SpencerAir Cool Engineering · see the website →
★★★★★Google · Mar 2026
The team is amazing, working though everything, and made the perfect website for my company, Karl and Joe supported my special skills in technology, and help me see my vision. thank you so much . kerrie
Kerrie Fletcher
★★★★★Google · Jan 2026
Karl and the team did great work on my website, they were very clear and helpful, did exactly what I wanted and gave me some tips and tools for other bits. would highly recommend.
Ian WaghornBear & Mind Chefs · see the website →
★★★★★Google · Jan 2026
Karl and the team were fantastic and supported us from start to finish with the website design and launch. They were extremely patient, responsive, and knowledgeable throughout the process. If you run a business and want to generate more work while presenting a professional image, these are the people to work with.
Daniel Wayre
★★★★★Google · Oct 2025
We worked with Karl at the Wix Guys to revamp our website. They were very responsive and easy to work with. They were very helpful, fast and efficient and we are very pleased with the result.
Catherine Worsley
★★★★★Google · Sept 2025
Thank you so much to the Karl for sorting out website for our new business Hythe & Seek Travel, we are so pleased with the result :) Highly Recommended!
Hythe & Seek TravelHythe & Seek Travel · see the website →
★★★★★Google · Aug 2025
Karl at the Wix guys was professional from start to finish and made the whole process easy, he see my vision and made it come to life! And it’s great to have the aftercare for any adjustments needed, highly recommended.
Chris Beaney
★★★★★Google · Jul 2025
Karl and his team were super fast and responsive. The update to our site was a huge improvement and they offered up ideas we would not have considered. Highly recommend!
Milla
★★★★★Google · Jun 2025
Karl and his team did an excellent job designing and completely the website for my new cafe. They took time to understand the brief, worked with me to capture what I wanted in the design and then completed in a perfect time frame. Love the site, thank you all.
Miranda Haston
★★★★★
From an initial scoping out call, to regular check in's and updates, The Wix Guys have been amazing as they've updated and refreshed one website and upgraded and modernised our second. Karl and the team have provided regular updates, made suggestions, changes and amendments when needed and really helped us get our i-Prints (Wokingham) Ltd brand and online presence out there. One of the best decisions we made and would highly recommend to other businesses.
Matt Divali-Prints (Wokingham) Ltd · see the website →
★★★★★
The team is amazing, working through everything, and made the perfect website for my company. Karl and Joe supported my special skills in technology, and helped me see my vision. thank you so much.
Kerrie FletcherFresh Food Events · see the website →
★★★★★
This is what real service looks like. Our business needs full-funnel management to allow for our message to be shared. Every child a reader. Our aim of pupil recruitment and franchise recruitment requires us to be visible at a national and a granularly local level. Our Wordpress site was outdated and needed some pizazz. Karl and Joe went very deep and understood what our brand guidelines are and how that should be reflected online. Of course, the ‘front’ of any website is all well and good but the real magic happens with integrations, CTA’s, and full-funnel measurement. That happened. Karl and Joe are always on hand, and frankly, they feel like our extended marketing department rather than a supplier. Highly recommended.
The Reading DoctorsThe Reading Doctors · see the website →
See all our reviews on Google ↗