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London City Lionesses

A bold Wix Studio matchday site for a professional women's football club, with custom retail and CMS-driven content.

Wix Studio designCMS setupEcommerce
London City Lionesses website design for a Sport business, built on Wix Studio by The Wix Guys
Location
Aylesford, Kent
Sector
Sport
Functionality
Forms, SEO Ready, CMS
Platform
Wix Studio
Rating
5-star rated

The brief

A WSL club that needed a site to match its ambition

London City Lionesses is a professional Women's Super League football club based in Aylesford, Kent. Fans visit the website for different reasons: checking fixtures, reading about players, buying kit and catching up on club news. The club needed a bold Wix Studio site that matched its ambition and brought all of that together in one place. Match information, a squad area, retail and fan content all had to sit comfortably side by side, and the content needed to be easy for the club to keep current across a busy season without a developer on call.

The build

Matchday, squad and shop under one roof

We rebuilt London City Lionesses in Wix Studio with a striking design that captures the energy of professional women's football and works well on mobile, where most fans browse. Players, fixtures and club content run on Wix CMS, including a squad dropdown and a WSL league table. We built a custom Velo product page for the shop with personalisation charging, back-in-stock notifications and size guides, and a programmes CMS holding over 80 items. Read the full London City Lionesses case study.

Launch video

The London City Lionesses site, just launched

A quick tour of the new London City Lionesses website on desktop and mobile, built on Wix Studio.

Visit the live site ↗

What we did

A professional club site, built to keep up

01

Built a bold, matchday-ready site

We designed a striking Wix Studio site that captures the energy of a professional football club. It works well on mobile, so fans can check fixtures, players and news on their phone on matchday.

02

Brought squad and fixtures together

We structured players, fixtures and club content in CMS collections, including a squad dropdown and a WSL league table, so fans always have current information and the club updates content in one place.

03

Built a custom retail experience

We developed a custom Velo product page with personalisation charging, back-in-stock notifications and size guides, giving fans a proper shopping experience for kit and merchandise alongside the football content.

04

Created a large programmes CMS

We built a programmes CMS holding over 80 items, giving the club an easy way to keep matchday and season content organised, searchable and current without rebuilding pages.

The site

Inside the London City Lionesses site

Visit live site ↗
+775%Store sales in the 30 days after launch
+571%Orders over the same period
886Shop orders, 28 August to 2 October 2026

Source: Wix Stores and Wix Analytics.

The outcome

London City Lionesses now has a bold, professional Wix Studio site that brings fixtures, squad information, retail and fan content together in one place. CMS-driven content keeps it current through the season, and the custom product page gives fans a shop that handles personalisation and stock properly. It is a club website built to match the club's ambition.