Wix vs Squarespace: Which is the easiest to use?

Wix vs Squarespace is one of the most common questions we get from businesses about to build a website. The short answer: Squarespace is the tidier, more guided option for a simple, good-looking brochure site, while Wix is the more flexible, more powerful all-rounder that does more (features, SEO, ecommerce, growth) without forcing you onto third-party tools. For most small and growing UK businesses, Wix wins over the long run.

But the right pick depends on what your site actually needs to do. This is the honest, full comparison of Wix and Squarespace, covering ease of use, design, features, ecommerce, SEO and pricing, so you can choose with confidence. If you want the deeper dive on control and flexibility specifically, we cover that here.

Wix vs Squarespace: Quick Comparison

Here is the head-to-head at a glance before we get into the detail:

	Wix	Squarespace
Best for	Flexible sites that grow and sell	Simple, polished brochure sites
Ease of use	Easy, with more choices	Very easy, more restricted
Design flexibility	High, full control	Guided, template-led
Built-in features	Forms, bookings, CRM, store, more	Solid basics, fewer extras
Ecommerce	Strong and scalable	Good for smaller catalogues
SEO control	Clear fields and guidance	Capable, less obvious
Pricing (from)	Free plan, paid from ~£10/mo	No free plan, from ~£12/mo

Wix vs Squarespace Pricing

Pricing is close enough that it rarely decides things on its own, but there are a couple of real differences worth knowing.

• Wix has a free plan (with Wix branding and ads) and paid plans that start low and scale up. Its ecommerce and business plans bundle in a lot of features you would otherwise pay extra for elsewhere.

• Squarespace has no free plan, only a trial, and tends to keep pricing simple with fewer tiers. You get a polished result quickly, but adding advanced functionality can mean bolting on third-party tools.

The honest takeaway: compare the total cost of a setup that does everything you need, not just the headline monthly price. For a business that wants bookings, a shop or marketing tools, Wix usually works out better value because it is all in one place.

What does “easy to use” actually mean?

Before we get into it, let’s define what people usually mean by easy:

• Can I build a site without hiring someone?

• Can I edit text and images quickly?

• Can I add new pages without messing up the design?

• Can I do basic SEO without going down a rabbit hole?

• Can I add features (forms, bookings, shop, blog) without extra faff?

• Can I keep the site looking consistent as it grows?

That’s the real test.

First impressions: Wix is more flexible, Squarespace is more controlled, but which is easiest?

Squarespace: clean, guided, hard to ruin

Squarespace feels like a beautifully laid out IKEA showroom. Everything is tidy. You pick a layout, you drop your content in, and it looks “nice” pretty quickly.

It’s harder to accidentally make a mess, because Squarespace doesn’t give you loads of design freedom.

That’s great if you:

• Want a simple brochure-style site

• Don’t want to make lots of layout decisions

• Prefer a guided, restricted editor

Wix: more freedom, more choices

Wix is more like having a full toolbox.

You can build something really custom without touching code, and it’s brilliant when you want your site to look a certain way (and not like every other template).

But with flexibility comes decisions, and if you’re not careful, you can overdo it and end up with things slightly misaligned or inconsistent.

That said: the newer Wix experience (especially Wix Studio builds done properly) is far more structured than the old “drag stuff anywhere” reputation Wix used to have.

Ease of building your first site

Wix wins for speed if you know what you want

Wix is quick to get started with. You can:

• Choose a template

• Edit visually

• Add features easily (contact forms, bookings, blog, shop)

• Preview responsive layouts

There’s also Wix’s setup guidance if you want a bit of hand-holding at the beginning.

Squarespace wins for simplicity if you just want a standard layout

Squarespace’s section-based building is very tidy. You choose sections, and everything sits in a consistent grid.

If your goal is:

• Home page

• About page

• Services

• Contact

…Squarespace is dead simple.

But the second you want something slightly different — a custom layout, a quirky page structure, something that breaks out of the standard blocks — Squarespace can become oddly frustrating.

Editing text and images day-to-day

This is where most business owners live. Not in the build phase, rather the “quickly update the site before I forget” phase.

Wix: brilliant for quick edits

Wix is genuinely easy for ongoing content updates:

• Click any element, edit it directly

• Drag in new images

• Update buttons and links quickly

• Duplicate sections/pages easily

• Manage content collections if you’ve got dynamic pages

If your website changes often (new projects, new services, new team members, new photos), Wix is very comfortable.

Squarespace: easy, but sometimes slower

Squarespace is also straightforward for edits, but the workflow can feel a bit slower because everything is controlled through the block editor.

It’s not difficult, just less immediate than Wix.

Adding pages and keeping the design consistent

Squarespace is more foolproof

Because Squarespace is more restricted, it’s easier to keep the site consistent as you add pages. Everything follows the same spacing and layout rules, so your site naturally stays on brand.

Wix is easier to customise, but consistency depends on how it’s built

In Wix, you can keep things consistent if you build it properly:

• Use global styles

• Use repeaters and sections

• Stick to a grid

• Use consistent spacing rules

If you’re working with a professionally built Wix site (especially in Wix Studio), it stays very consistent.

If you’re DIYing and winging it… Wix gives you enough rope to hang yourself a bit. Not always, but it can happen.

Ease of adding features (forms, bookings, shop, blog)

This is where Wix tends to pull ahead for a lot of small businesses.

Wix: features are built in and connect nicely

Wix is an ecosystem. You can add:

• Forms

• CRM

• Email marketing

• Automations

• Bookings

• Events

• Blogs

• Online store

• Members area

…and it generally all talks to each other without needing third-party tools.

Squarespace: simpler offering, fewer moving parts

Squarespace does the basics well, but it’s more limited when you need extra functionality.

For example:

• Booking systems can feel clunky unless you’re set up perfectly

• Marketing automations aren’t as strong

• Custom database-style content (collections) isn’t as flexible

If your site is just informational, Squarespace is fine.

If your website is part of your business operations (leads, enquiries, bookings and follow-ups), Wix usually feels easier because you’re not stitching tools together.

Ease of use for SEO basics

Neither platform is hard for SEO, but Wix tends to be clearer for non-techies.

Wix: more guidance, more control

Wix gives you:

• SEO fields clearly shown (page title, meta description, URL)

• Built-in SEO checks/guidance

• Easy redirects

• Editable structured page elements

Squarespace: fine, but less guided

Squarespace does allow editing SEO fields, but it can be less obvious where certain things live. It’s not bad, just not as user-friendly when you’re doing more than the bare minimum.

Mobile editing and responsiveness

Squarespace: consistent, but limited control

Squarespace sites are generally responsive out of the box, and you won’t spend much time tweaking mobile layouts.

The trade-off is you can’t always control how things stack or space out without extra effort.

Wix: more control (especially with Wix Studio)

Wix gives you more control over mobile layouts.

That’s a big win if you care about conversion (and you should), because mobile layout is often the difference between:

• Someone enquiring

• Someone bouncing

But again — more control means more decisions.

So… which is easier to use?

Here’s the simplest way to put it:

Squarespace is easier if:

• You want a basic site

• You like working within pre-set layouts

• You don’t want lots of customisation

• You want something hard to “break”

Wix is easier if:

• You want more control over design

• You plan to add features (forms, bookings, shop, blog, automations)

• You want to update the site often

• You want your website to act as a proper marketing tool, not just an online leaflet

For most small to medium businesses, we find Wix ends up being easier long-term because it adapts as the business grows without forcing you into third-party tools or a rebuild.

The real secret: the build quality matters more than the platform

A well built Wix site is incredibly easy to manage. A badly built Wix site can feel messy. Same with Squarespace, it’s easy until you try to do something it doesn’t like, then you hit a wall.

If you’re DIYing, Squarespace might feel simpler at first. If you want a site that grows with you, Wix usually wins for ease of use over time.

Where Does WordPress Fit In?

People often weigh up Wix vs Squarespace vs WordPress together, so it is worth a quick word. WordPress is the most powerful and customisable of the three, but it is also the most technical: you handle hosting, plugins, security and updates yourself, or pay someone to. Wix and Squarespace are both fully hosted and far simpler to run day to day.

If you want maximum control and have technical help on hand, WordPress can make sense. If you want a professional site you can actually manage yourself, Wix and Squarespace both win on ease, with Wix offering the most room to grow before you ever hit a ceiling.

Wix vs Squarespace: FAQs

Is Wix or Squarespace better for a small business?

For most small businesses, Wix is the better all-rounder. It matches Squarespace on ease of use but gives you more built-in features, stronger ecommerce and more room to grow. Squarespace is the better pick if you want a simple, elegant brochure site and value a guided, hard-to-break editor over flexibility.

How much is Squarespace vs Wix?

They are broadly similar. Wix offers a free plan and paid plans from around £10 a month; Squarespace has no free plan and starts from around £12 a month. The bigger difference is value: Wix bundles more features into its plans, so you are less likely to pay extra for third-party tools.

Does Squarespace own Wix?

No. Wix and Squarespace are two separate, competing companies, not related or owned by one another. They are rivals in the website builder market.

How do I switch from Squarespace to Wix (or the other way)?

You can move your content, pages and domain between the two platforms. Text and images are moved across, the site is rebuilt on the new platform, and your domain is pointed to it. The mechanics are straightforward; the important part is choosing the platform that fits your business so you only do it once. If you want a hand migrating to Wix, we do this regularly.

Need a hand choosing (or fixing what you’ve got)?

If you’re stuck between Wix and Squarespace, we’re happy to give you an honest steer based on what your site needs to do. If you’ve already got a Wix site that feels awkward to edit, it’s usually not because Wix is hard, it’s because the site wasn’t structured properly.

We can help with:

• A new Wix website build (from £750)

• Wix SEO (so it actually ranks and brings traffic)

• Wix Fix / hourly help (perfect for sorting layouts, mobile issues, speed, SEO setup)

If you want, send us your current site and tell us what you’re trying to achieve. We’ll tell you what’s worth doing and what’s not.