Wix vs Squarespace: Which is the easiest to use?

If you’re choosing between Wix and Squarespace, ease of use is usually the deciding factor. Understandably, most people don’t want to use a platform they have to learn. They want to get a good-looking website live, make updates without breaking anything, and not feel like they need a designer on standby.

Both Wix and Squarespace are considered easy platforms. But they’re easy in different ways. Here’s the honest breakdown of which platform is easiest between Wix and Squarespace, based on what it’s like to actually build, edit and manage a site day-to-day. We also have a more general comparison between the two platforms here.

What does “easy to use” actually mean?

Before we get into it, let’s define what people usually mean by easy:

• Can I build a site without hiring someone?

• Can I edit text and images quickly?

• Can I add new pages without messing up the design?

• Can I do basic SEO without going down a rabbit hole?

• Can I add features (forms, bookings, shop, blog) without extra faff?

• Can I keep the site looking consistent as it grows?

That’s the real test.

First impressions: Wix is more flexible, Squarespace is more controlled, but which is easiest?

Squarespace: clean, guided, hard to ruin

Squarespace feels like a beautifully laid out IKEA showroom. Everything is tidy. You pick a layout, you drop your content in, and it looks “nice” pretty quickly.

It’s harder to accidentally make a mess, because Squarespace doesn’t give you loads of design freedom.

That’s great if you:

• Want a simple brochure-style site

• Don’t want to make lots of layout decisions

• Prefer a guided, restricted editor

Wix: more freedom, more choices

Wix is more like having a full toolbox.

You can build something really custom without touching code, and it’s brilliant when you want your site to look a certain way (and not like every other template).

But with flexibility comes decisions, and if you’re not careful, you can overdo it and end up with things slightly misaligned or inconsistent.

That said: the newer Wix experience (especially Wix Studio builds done properly) is far more structured than the old “drag stuff anywhere” reputation Wix used to have.

Ease of building your first site

Wix wins for speed if you know what you want

Wix is quick to get started with. You can:

• Choose a template

• Edit visually

• Add features easily (contact forms, bookings, blog, shop)

• Preview responsive layouts

There’s also Wix’s setup guidance if you want a bit of hand-holding at the beginning.

Squarespace wins for simplicity if you just want a standard layout

Squarespace’s section-based building is very tidy. You choose sections, and everything sits in a consistent grid.

If your goal is:

• Home page

• About page

• Services

• Contact

…Squarespace is dead simple.

But the second you want something slightly different — a custom layout, a quirky page structure, something that breaks out of the standard blocks — Squarespace can become oddly frustrating.

Editing text and images day-to-day

This is where most business owners live. Not in the build phase, rather the “quickly update the site before I forget” phase.

Wix: brilliant for quick edits

Wix is genuinely easy for ongoing content updates:

• Click any element, edit it directly

• Drag in new images

• Update buttons and links quickly

• Duplicate sections/pages easily

• Manage content collections if you’ve got dynamic pages

If your website changes often (new projects, new services, new team members, new photos), Wix is very comfortable.

Squarespace: easy, but sometimes slower

Squarespace is also straightforward for edits, but the workflow can feel a bit slower because everything is controlled through the block editor.

It’s not difficult, just less immediate than Wix.

Adding pages and keeping the design consistent

Squarespace is more foolproof

Because Squarespace is more restricted, it’s easier to keep the site consistent as you add pages. Everything follows the same spacing and layout rules, so your site naturally stays on brand.

Wix is easier to customise, but consistency depends on how it’s built

In Wix, you can keep things consistent if you build it properly:

• Use global styles

• Use repeaters and sections

• Stick to a grid

• Use consistent spacing rules

If you’re working with a professionally built Wix site (especially in Wix Studio), it stays very consistent.

If you’re DIYing and winging it… Wix gives you enough rope to hang yourself a bit. Not always, but it can happen.

Ease of adding features (forms, bookings, shop, blog)

This is where Wix tends to pull ahead for a lot of small businesses.

Wix: features are built in and connect nicely

Wix is an ecosystem. You can add:

• Forms

• CRM

• Email marketing

• Automations

• Bookings

• Events

• Blogs

• Online store

• Members area

…and it generally all talks to each other without needing third-party tools.

Squarespace: simpler offering, fewer moving parts

Squarespace does the basics well, but it’s more limited when you need extra functionality.

For example:

• Booking systems can feel clunky unless you’re set up perfectly

• Marketing automations aren’t as strong

• Custom database-style content (collections) isn’t as flexible

If your site is just informational, Squarespace is fine.

If your website is part of your business operations (leads, enquiries, bookings and follow-ups), Wix usually feels easier because you’re not stitching tools together.

Ease of use for SEO basics

Neither platform is hard for SEO, but Wix tends to be clearer for non-techies.

Wix: more guidance, more control

Wix gives you:

• SEO fields clearly shown (page title, meta description, URL)

• Built-in SEO checks/guidance

• Easy redirects

• Editable structured page elements

Squarespace: fine, but less guided

Squarespace does allow editing SEO fields, but it can be less obvious where certain things live. It’s not bad, just not as user-friendly when you’re doing more than the bare minimum.

Mobile editing and responsiveness

Squarespace: consistent, but limited control

Squarespace sites are generally responsive out of the box, and you won’t spend much time tweaking mobile layouts.

The trade-off is you can’t always control how things stack or space out without extra effort.

Wix: more control (especially with Wix Studio)

Wix gives you more control over mobile layouts.

That’s a big win if you care about conversion (and you should), because mobile layout is often the difference between:

• Someone enquiring

• Someone bouncing

But again — more control means more decisions.

So… which is easier to use?

Here’s the simplest way to put it:

Squarespace is easier if:

• You want a basic site

• You like working within pre-set layouts

• You don’t want lots of customisation

• You want something hard to “break”

Wix is easier if:

• You want more control over design

• You plan to add features (forms, bookings, shop, blog, automations)

• You want to update the site often

• You want your website to act as a proper marketing tool, not just an online leaflet

For most small to medium businesses, we find Wix ends up being easier long-term because it adapts as the business grows without forcing you into third-party tools or a rebuild.

The real secret: the build quality matters more than the platform

A well built Wix site is incredibly easy to manage. A badly built Wix site can feel messy. Same with Squarespace, it’s easy until you try to do something it doesn’t like, then you hit a wall.

If you’re DIYing, Squarespace might feel simpler at first. If you want a site that grows with you, Wix usually wins for ease of use over time.

Need a hand choosing (or fixing what you’ve got)?

If you’re stuck between Wix and Squarespace, we’re happy to give you an honest steer based on what your site needs to do. If you’ve already got a Wix site that feels awkward to edit, it’s usually not because Wix is hard, it’s because the site wasn’t structured properly.

We can help with:

• A new Wix website build (from £750)

• Wix SEO (so it actually ranks and brings traffic)

• Wix Fix / hourly help (perfect for sorting layouts, mobile issues, speed, SEO setup)

If you want, send us your current site and tell us what you’re trying to achieve. We’ll tell you what’s worth doing and what’s not.