What you can do with your page to keep people reading

People land on a page thinking of one thing:

“Is this for me, and will it help?”

So what they want to read is whatever answers that quickly, clearly, and without making them work for it.

Here’s what matters most and what you should put on your page to keep people reading it past the first few seconds. If you want some examples, here's 9 amazing Wix websites that inspired us and (hopefully) you.

1) A clear headline that says what you do

Not clever. Not vague. Some good examples:

• “Wix website design for UK small businesses”

• “Full Spa treatments in Cheltenham”

• “Plumbers serving the Kent area”

They want to know they’re in the right place within 3 seconds.

2) The outcome, not your life story

People care about results. Write what you can do for them and have done i.e mention regular clients and what they specifically keep calling you back for.

3) Proof that you’re the real deal

This is huge. Be sure to add:

• Short testimonials (specific ones are best)

• Examples of work and before & afters

• Industries and clients you’ve worked with

• Numbers (traffic, leads, speed improvements etc.)

Even a simple “Here are 3 recent Gardens we renovated” goes a long way.

4) Exactly what you offer

Spell it out.

For example, A Travel Agency offers:

• Package Holidays

• Itinerary Planning

• Safaris

People don’t want to guess what you're offering.

5) What it costs (or a clear starting point)

You don’t need a massive pricing table, but you should avoid only having a “contact us for a quote” option.

Even this helps:

• “Weekend breaks to Malta from £500”

• “Fixits: £8/hour”

  
  

  If you don’t show any pricing, a lot of people will bounce.

6) Your process (so it's simple to understand)

A simple 3-5 step process reduces friction:

Example:

1. Quick call to understand what you need

2. We review your situation

3. We send the best guys for the job

4. We fix your issue

5. We check everything is now to your satisfaction

People want to know it won’t be painful.

7) Answers to the questions people are already worrying about (and why they should keep reading)

Add a mini FAQ. For example:

8) A strong, obvious call to action

Not 10 different buttons. Just 1 or 2 clear options:

• “Get a quote”

• “Get in touch”

• “Describe your problem”

And make it easy: short form, phone number, or booking link.

What won’t keep people reading

• Paragraphs of waffle about “passion”

• Vague claims like “high quality service”

• Huge walls of text

• Jargon (“synergy”, “transformative action” etc.)

• A wall of services with no explanation

If you'd like any assistance on ensuring you have the most engaging and accessible website for your business possible, give us a call!