Precision HR SEO
A Carlisle HR consultancy was sitting well back in Google beyond their own name. We grew their ranked keywords from 22 to 130 and tripled their clicks from Google year on year.
Source: Google Search Console, September 2025 compared with September 2026. Ranked keywords verified in Semrush.
Google Search Console, July 2025 to September 2026. The dashed line marks when we started.
View the data as a table
| Period | Clicks |
|---|---|
| Jul 25 | 23 |
| Aug 25 | 24 |
| Sep 25 | 31 |
| Oct 25 | 48 |
| Nov 25 | 25 |
| Dec 25 | 25 |
| Jan 26 | 56 |
| Feb 26 | 47 |
| Mar 26 | 70 |
| Apr 26 | 65 |
| May 26 | 62 |
| Jun 26 | 54 |
| Jul 26 | 82 |
| Aug 26 | 80 |
| Sep 26 | 93 |
The challenge
Getting found beyond the brand name
Precision HR are an HR consultancy based in Carlisle. Businesses that already knew them could find them, but anyone searching for HR support, HR advice or an outsourced HR partner was finding someone else. In September 2025 their average position in Google was 45, well past page four.
They needed to move towards the front of the results to start winning new enquiries from businesses that had never heard of them.
What we did
More ways to be found, and better positions for each
We started their SEO in late 2025. We wrote a run of blog posts around outsourced HR, the searches their ideal clients actually make, and kept the internal linking between them tight. On their Google Business Profile we added the missing service categories, wrote descriptions for every service and set special opening hours, then distributed citations across trusted directories. Most recently we compared what their Google profile says they do with what the website covers, and have been closing that gap with new service content.
Ranked keywords grew from 22 to 130. Their average position in Google moved from 45 to 23, and clicks from Google search tripled, from 31 in September 2025 to 93 in September 2026. They were happy enough with the results to refer two more businesses to us.
FAQs
Questions about this project
How can an HR consultancy get more enquiries from Google?
Rank for the searches businesses make when they need help, not just your company name. For Precision HR that meant growing their ranked keywords from 22 to 130 and improving their positions, which tripled the clicks they get from Google year on year.
What does average position mean in Google Search Console?
It is the average ranking of your site across all the searches it appeared for. Precision HR moved from an average of 45 to 23, which means far more of their appearances are now on the first two pages of results.
Does a Google Business Profile matter for a consultancy?
Yes. It is often the first thing people see when they search for a local service, and it gives you reviews, contact details and a link to your site in one place. We optimised Precision HR's profile alongside their website.
Want similar results?
If you want your Wix website ranking higher, get in touch to find out how we can help, or get an SEO audit.
More case studies
Keep reading
FloFlame Plumbing SEO
Read the case study →
London City Lionesses Editor to Studio
Read the case study →