The Reading Doctors SEO

The Reading Doctors deliver specialist reading and dyslexia tuition across the UK through a network of local franchise partners. Parents don't search for a brand name. They search for reading help or a dyslexia tutor near them, so every town the network covers needed to show up in its own right.

With dozens of locations and dozens of Google Business Profiles, the challenge was getting the whole network found locally, not just the head office.

We have run their SEO since October 2025. We built and optimised a location page system on the Wix CMS, so every area they serve has its own search-optimised page, added meta data across every location, an FAQ section and a steady run of blog content for parents and for people thinking of becoming a Reading Doctor. Across the franchise Google Business Profiles we added services and descriptions, the Dyslexia Screener as a product, logos and regular updates, and we run Local Falcon scans to see how each area ranks on the map.

The network now competes in dozens of local markets at once. 60 location pages rank in search, 439 keywords sit in Google's top 10 and 136 in the top 3. Organic traffic grew by over 28%, and September 2026 was their best month yet: 679 clicks from Google search, up 133% on April. Across all the franchise profiles, website clicks from Google Maps are up 94% year on year (119 to 231) and profile views are up 47%.