London City Lionesses Editor to Studio Case Study
How we moved a Women's Super League 2 club from Wix Editor to Wix Studio and rebuilt the shop to survive a signing-day traffic surge
+30%
Increase in average order value
+571%
Growth in orders over the same period
+775%
Growth in store sales over 30 days
THE CHALLENGE
A launch-day surge on a store that was not ready for it
London City Lionesses were heading into a major season with big signings and a season-ticket push, all pointing traffic at a Wix Editor site that could not take the strain. The store had real problems under the surface. Every shop page carried a noindex tag, so the club was invisible in Google for the exact products people were searching for. Personalisation and kit fields were showing on products that should not have had them, the personalisation text was white on white and unreadable, and there was no cart icon in the header. On top of all this, a new marquee signing was about to send a wave of visitors and shoppers straight at the site, and the club needed the shop to hold up and convert under that pressure.
WHAT WE DID
A phased Editor to Studio move, with custom code to make the shop work
We deliberately did not rebuild everything under launch pressure. Phase one was a set of targeted Editor fixes to get the current site safe for the pre-order launch: we lifted the noindex tag to restore the store in Google, cleaned up the rogue template fields and the unreadable personalisation text, added a cart icon to the header, and set up and promoted the new goalkeeper kit pre-order. Phase two was the real move: a full Wix Studio front end built on top of the existing store back end, so nothing was lost in the switch. This is where the custom work landed. We built the product schema, a single kit bundle checkout, size guides, delivery and returns info, product reviews, collection filtering, corrected related-products logic, a back-in-stock waitlist, GA4 add_to_cart tracking, and a proper native retail hierarchy the Editor site could never support. With the front end and the shopping experience rebuilt, the underlying Wix infrastructure handled the launch-day surge without a hitch, so the club could take the influx of new shoppers with confidence. The whole project was fast-tracked from our usual six-week turnaround to a ten-day go-live so it was ready for the surge, and in the 30 days that followed the store saw sales grow by 775%, orders by 571%, and average order value by 30%. We have continued to support the club since through matchday content updates as new players are announced.
Wix SEO Experts in the UK
Your website should look great, load fast and actually work for your business. As official Wix Partners, we design clean, conversion-focused Wix websites that grow with you. Whether you’re starting fresh or levelling up, we’ll make sure your site stands out — and performs.
Let’s design something brilliant together.
London City Lionesses