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TradesKnotweed Group
A conversion-focused Wix Studio rebuild for a Japanese knotweed and bamboo specialist in Surrey, Kent and Essex.
- Location
- Surrey, Kent & Essex
- Sector
- Environmental Services
- Functionality
- Blog, Forms, SEO Ready
- Platform
- Wix Studio
- Rating
- 5-star rated
The brief
Plenty of traffic, not enough phone calls
Knotweed Group is a family-run specialist in Japanese knotweed surveys and treatment plans, alongside mortgage-grade bamboo surveys, serving homeowners and property investors across Surrey, Kent and Essex. Their website had a problem many businesses would love to have: strong traffic. The trouble was that very few of those visitors were calling or filling in a form. They also trade as the Bamboo Man, and with bamboo surveys expected to become a mortgage requirement, they needed a site that reflected their credibility as a specialist family business and was ready for that change before it landed.
The build
A Wix Studio rebuild designed to book surveys
We rebuilt Knotweed Group's website from the ground up in Wix Studio, with conversions as the priority. The site now walks visitors through a clear journey from enquiry to survey to treatment plan, so a worried homeowner knows exactly what happens next and how to start. We wove the Japanese Knotweed Group and Bamboo Man brands into one site, keeping the green palette their clients already recognise. Bamboo surveys got proper visibility to get ahead of the expected mortgage rule change. Knotweed Group is also on our monthly Wix SEO package, so the rebuild was paired with keyword research for their service areas.
Launch video
The Knotweed Group site, just launched
A quick tour of the new Knotweed Group website on desktop and mobile, built on Wix Studio.
Visit the live site ↗What we did
How we rebuilt Knotweed Group's website around conversions
Rebuilt around a clear journey
The old site pulled in visitors but few enquiries. We rebuilt it with a simple enquiry, survey, treatment plan journey, designed to turn browsing homeowners and property investors into booked Japanese knotweed surveys.
Brought two brands under one roof
The business trades as Japanese Knotweed Group and the Bamboo Man, so we wove both identities into one site while keeping the existing green palette clients already recognise.
Got ahead of the bamboo rule change
With bamboo surveys expected to become a mortgage requirement, we gave this service proper visibility, positioning Knotweed Group as ready-made specialists before the shift lands.
Paired the rebuild with monthly SEO
Knotweed Group is on our monthly SEO package, so the rebuild came with keyword research focused on low-competition, long-tail searches across their Surrey, Kent and Essex service areas.
The outcome
Knotweed Group now has a Wix Studio website built to turn its existing traffic into booked surveys, with a clear path from first enquiry to treatment plan. Both brands sit comfortably under one roof, bamboo surveys are positioned ahead of the expected mortgage change, and ongoing monthly SEO is focused on the long-tail searches homeowners in Surrey, Kent and Essex actually use.
Looking for something similar? We specialise in website design for tradesmen.
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