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RetailFitzgerald Jewellers
An award-winning Canterbury jeweller with three goldsmiths on site, given a website as warm and crafted as the shop itself.
- Location
- Canterbury, Kent
- Sector
- Jewellery & Retail
- Functionality
- Bookings, Portfolio CMS, Blog, Newsletter, SEO Ready
- Platform
- Wix Studio
- Rating
- 5-star rated
The brief
A beautiful shop hidden behind a cold website
Fitzgerald Jewellers is an independent, award-winning jeweller in Canterbury's Cathedral Quarter, trading for 25 years. Half the business is bespoke, designed in-house and handmade by three goldsmiths in their own workshop, alongside remodelling, repairs, valuations and brands like Clogau and Georg Jensen. Their shop feels like someone's front room: navy walls, velvets, a doorbell at the door and somewhere to sit down. The old website felt nothing like it. Stark white space put what the team called an unfriendly wall between customer and product, images broke on mobile, and appointments went through an external booking tool. The workshop story, the thing that sets them apart from the high street, was hard to find.
The build
Burgundy, gold and the workshop up front
A Wix Studio rebuild in deep burgundy, navy and gold on warm cream, taken from the shop interior, with their craftsmanship film leading the homepage and bookings, commissions and the blog all managed in one place.
Launch video
The Fitzgerald Jewellers site, just launched
A quick tour of the new Fitzgerald Jewellers website on desktop and mobile, built on Wix Studio.
Visit the live site ↗What we did
Built to feel like walking through the door
Warm luxury, not clinical retail
Inspired by House of Hackney and Boodles, the design swaps stark white for deep burgundy, navy headings, gold accents and warm cream, with slow, elegant transitions and lifestyle photography rather than products on white.
The workshop story told properly
Their craftsmanship film opens the homepage, followed by the occasions they make for, recent commissions, the on-site goldsmiths and the awards that back it all up, including Best Jeweller in Kent and Store Design of the Year.
Bespoke made easy to explore
A Bespoke section covering engagement rings, wedding rings and other commissions, plus pages for repairs, valuations, the 10-year diamond guarantee and the team, with a CMS-driven commissions portfolio.
Booking brought in-house
Appointments moved from an external tool into Wix booking, and the newsletter moved from MailChimp into Wix email, so everything sits in one dashboard.
Images that behave on every screen
Focal points set across hero and gallery imagery so pieces crop properly on mobile, fixing the responsive issues on the old site.
The site
Inside the Fitzgerald Jewellers site
Scroll inside the screens to see more of the site.
The outcome
Fitzgerald now has a website that feels like their shop: warm, crafted and easy to book with, with the workshop and its goldsmiths front and centre.
More work
