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FinanceAuxilium Advisory
A buy-side corporate finance boutique moved off a dated WordPress site onto a sharp, lead-focused Wix Studio build.
- Location
- Stockport, Greater Manchester
- Sector
- Corporate Finance
- Functionality
- Lead generation, Case Studies CMS, Blog, WordPress migration, SEO Ready
- Platform
- Wix Studio
- Rating
- 5-star rated
The brief
A niche firm that looked old fashioned
Auxilium Advisory is a boutique corporate finance firm that works only for buyers of businesses, a niche within a niche, since most advisers act for sellers. They help clients find, fund and transact acquisitions, including off-market approaches to businesses that aren't for sale, with executive search through sister brand Cork Griffiths. Paul and Sarah described their WordPress site as old fashioned, dated and dour, in maroon and gold with thin copy and emoji in the navigation. They wanted to win bigger clients, private equity firms, family offices and larger corporates, particularly in the South, and the website's number one job was generating leads.
The build
Simple, sharp and buy-side first
A Wix Studio rebuild in red, black and white to match Cork Griffiths, structured around Find, Fund and Transact, with case studies and insights managed in the CMS and the old WordPress site migrated across.
Launch video
The Auxilium Advisory site, just launched
A quick tour of the new Auxilium Advisory website on desktop and mobile, built on Wix Studio.
Visit the live site ↗What we did
From dated to deal-ready
A refresh that ties the brands together
Maroon and gold replaced with Cork Griffiths' red, black and white so the two read as sister companies, with different typography to keep each brand distinct. The client's reference was simple and sharp, and that's what we built to.
Find, Fund, Transact as the backbone
The three-step service became the spine of the site, with each step on its own page and enough depth to rank, so buyers can take the full journey or just the piece they need.
Written for buyers, not jargon
Off-market deal origination explained in plain buyer language, and who they work with led by private equity and family offices to support the move upmarket.
Proof that builds trust
Case studies and insights set up as CMS collections, ready for new deals and repurposed articles, supporting E-E-A-T and AI search.
A clean migration
Moved from WordPress to Wix Studio with pre- and post-migration checks to protect the rankings they already had.
The site
Inside the Auxilium Advisory site
Scroll inside the screens to see more of the site.
The outcome
Auxilium now has a modern, credible site that explains their buy-side offer clearly and is built to turn visits into enquiries from bigger buyers.
Looking for something similar? We specialise in website design for financial advisers & finance firms.
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