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FitnessWaterfront Leisure
A marina-side health club given a premium, video-led website to stand out as a big-brand competitor moves in nearby.
- Location
- Gillingham, Kent
- Sector
- Health & Fitness
- Functionality
- Online booking, Timetable, Events, Instagram feed, Multi-channel chat, SEO Ready
- Platform
- Wix Studio
- Rating
- 5-star rated
The brief
A premium club on a basic website
Waterfront Leisure is a members' health club on Gillingham Marina, with a gym overlooking the River Medway, a pool, spa, wellbeing treatments, a café and a busy events programme. With David Lloyd set to invest heavily in a nearby venue, strengthening the brand had become urgent. The old site felt too basic for a mid-to-premium club, with a sliding hero image six or seven years old, and the team struggled to keep timetables, offers and events up to date without agency help.
The build
Clean, premium and easy to run
A minimal, image-led redesign with a full-width looping video hero, new pages for events, wellbeing, the café and the team, Booker online booking carried over, and content the club can update themselves.
Launch video
The Waterfront Leisure site, just launched
A quick tour of the new Waterfront Leisure website on desktop and mobile, built on Wix Studio.
Visit the live site ↗What we did
A club that knows its members by name
Video where the dated slider was
A full-width looping hero video replaced the old image gallery, setting a premium tone straight away while keeping the layout clean.
The whole club in one place
New sections for events like sound baths, the wellbeing offer, the café, Bunker and a meet the team page, plus a photo gallery and an Instagram feed that updates itself.
Warm copy with a premium edge
Short, direct copy that leads with how members feel rather than a spec sheet, written to sound like a club, not a corporate gym chain.
Every enquiry in one inbox
A multi-channel contact widget lets visitors message by WhatsApp, SMS, email, Facebook or Instagram, all routed into one inbox for the team.
Updates without the agency
Timetables, offers and events built so the Waterfront team can change them in minutes, fixing the biggest pain point of the old site.
The site
Inside the Waterfront Leisure site
Scroll inside the screens to see more of the site.
The outcome
Waterfront now looks like the premium club it is, with a site the team can keep fresh themselves and more ways for members to get in touch.
More work
