InContrast
An award-winning point-of-sale display maker repositioned as a European POS company, with a site built to look credible and perform in search.
- Location
- Gillingham, Kent
- Sector
- Manufacturing & Retail Display
- Functionality
- Services CMS, Case Studies, Insights, Animated services wheel, SEO Ready
- Platform
- Wix Studio
- Rating
- 5-star rated
The brief
A rebrand that needed a website to match
InContrast designs and manufactures award-winning in-store point-of-sale displays for major FMCG and retail brands, as part of STI Group. With 62+ POPAI awards, an in-house creative studio and a new global sourcing service called insource, they were repositioning as a European point-of-sale company. The rebuild landed alongside a full rebrand, with a new logo, a spectrum of colours and new positioning, and an audience of brand, marketing and procurement teams at the largest consumer goods companies. The site needed to build credibility, sit between HH Global and Paragon Global Brands in style, and not trade search performance for flashy design.
The build
Credible, colourful and built to rank
A Wix Studio rebuild on the new brand system with the logo moved onto white, a scroll-driven services wheel in the brand's spectrum colours, and service pages, case studies and insights all run from the CMS.
Launch video
The InContrast site, just launched
A quick tour of the new InContrast website on desktop and mobile, built on Wix Studio.
Visit the live site ↗What we did
Repositioned as a European POS company
The new brand, brought to life
Logo moved from dark to white for a brighter feel, with the new violet, amber, clover, ocean and coral palette used across the site while keeping the generous white space that already worked.
A services wheel that turns as you scroll
The homepage's How We Do It section uses a colour wheel that rotates to reveal each service as visitors scroll, working the same way on desktop and mobile.
One template, seven services
A Before, After, Bridge service page template, starting with insource, built once in the CMS and repeated across every service, with benefits, testimonials and FAQs.
Proof for big-brand buyers
Static client logos, POPAI awards, case studies and an insights hub, giving procurement teams the credibility checks they look for.
Performance over showiness
Kept clear of overly design-heavy layouts that hurt on-page SEO, with a full migration and SEO checks at launch.
The site
Inside the InContrast site
Scroll inside the screens to see more of the site.
The outcome
InContrast now has a site that looks the part next to the biggest names in retail display, presents every service clearly, and is built to perform in search.
More work
