KARL COWELL
CREATIVE DIRECTOR
I'm Karl Cowell, Co-Founder and Creative Director of The Wix Guys, a Wix Legend Partner agency based in Maidstone, Kent, with a second office in Carlisle, Cumbria. I lead creative direction across every site we build, making sure each one looks sharp, professional and stands apart from the competition. Born and raised in Maidstone, I've been a vocal champion of local business growth in the town for over a decade. If you want a Wix website that breaks the mould, I'm ready to build it with you.
EXPERIENCE &
BACKGROUND
I've worked in marketing since 2012. 13+ years across events, social media and web design. Since moving into Wix specifically, I've personally led the design on more than 500 Wix websites for small and medium UK businesses, ranging from independent restaurants and trades to professional services and SaaS companies.
I hold Wix Legend Partner status (the highest tier in the Wix Partner Programme) and The Wix Guys is a certified Semrush Agency Partner. We were finalists at the 2025 Maidstone Business Awards and are members of both the Kent Invicta Chamber of Commerce and the Cumbria Chamber of Commerce.
My Recent Talks
I regularly speak at business events, networking groups and partner venues across Kent and the South East on web design, SEO and the realities of running a small business online. Speaking is how I share what we've learned building 500+ Wix sites and it's how I stay close to the questions SME owners are actually asking. Recent talks include:
Rookie CEO
Web Design for Small Business
A practical session for early-stage founders on what actually moves the needle for SME websites under £10k, covering brand-led design, conversion fundamentals, and the mistakes most small businesses make in their first build.
Maidstone Borough Council
Web Design for startup businesses.
A myth-busting talk for the Maidstone business community tackling the platform debate head-on, showing where Wix genuinely outperforms WordPress and Squarespace for early-stage businesses, and being honest about where it still falls short.
Metro Bank X Get Connected
How Does Wix Do in SEO Now?
A technical session on where Wix has caught up with WordPress on SEO performance, what's changed since 2023, and which Wix SEO features actually matter for local search visibility in the UK.
WHAT I WORK ON
CREATIVE DIRECTOR
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Wix Studio web design for service businesses, restaurants, trades, and SMEs that need a custom-built, scalable site
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Wix Editor builds for smaller businesses that want a clean, professional site without the complexity of Studio
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Wix SEO including on-page optimisation, technical SEO, local SEO for Kent and Cumbria businesses and Wix-specific schema markup
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Wix CMS architecture for sites with location pages, service pages, blog systems, or product catalogues
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Site migrations to Wix from WordPress, Squarespace, GoDaddy, and Weebly
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Creative direction across every project at The Wix Guys, working alongside our Wix Designer Alina Yatskevych and SEO team led by Joe Bennett
LIKES & DISLIKES
Likes
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Being a dad
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Cooking, especially burgers
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Unhealthy stuff
Dislikes
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Unnecessary rudeness
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Coffee (you can keep it)
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Washing up
MEET THE REST OF THE TEAM
Nothing’s a one-man job, we’re a team here, a mix of creative thinkers, problem solvers and professional multitaskers fuelled by coffee and biscuits.
They’re the ones who take ideas and turn them into results, creating standout visuals, writing words that work and getting more of the right people looking at your website.
