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Location
Maidstone, Kent
Sector
Hospitality
Funtionality
eCommerce, Restaurant Menus, Restaurant Orders, Table Reservations, Forms & Payments, SEO Ready
Platform
Wix Editor
The build
A sub-brand with its own authority
A Wix Editor site built to give Aroi Dee its own identity, with a menu-first layout that drives in-person visits.
The brief
A new sub-brand needing its own authority
We'd already worked with the team at Thai Orchid in Maidstone on their website, and they came back to us to launch Aroi Dee, a new street-food sub-brand based just around the corner in Lockmeadow. The new brand needed its own website to give it a bit more authority. They were already taking orders through Just Eat and Deliveroo, but wanted to push in-person visits and make the menu easy for people to find.
We built Aroi Dee a Wix Editor website that gave the new street-food brand its own identity, separate from Thai Orchid, with a menu-first layout designed to drive in-person visits to their Lockmeadow site in Maidstone, alongside their existing Just Eat and Deliveroo ordering.
What we did
A menu-first site built to bring people through the door
A sub-brand from an existing client
We'd already built the website for the team at Thai Orchid in Maidstone, and they came back to us to launch Aroi Dee, their new street-food sub-brand based just around the corner in Lockmeadow.
Gave the brand its own identity
We built Aroi Dee its own Wix Editor website, separate from Thai Orchid, so the new street-food brand could stand on its own in Maidstone.
Made the menu easy to find
We put the menu front and centre, laid out clearly so customers can quickly see what's on offer before visiting or ordering.
Supported existing delivery channels
They were already taking orders through Just Eat and Deliveroo, so we focused the website on pushing in-person visits and building local awareness of the new Lockmeadow site, rather than duplicating ordering functionality they already had covered.
THE OUTCOME
Aroi Dee now has its own website and identity separate from Thai Orchid, with a menu-first layout built to drive in-person visits to their Lockmeadow site.
"Would highly recommend the people of The Wix Guys as they are professional and know what they are doing. We have a great website and plenty of materials to use on our social media. Cheers!"
Aroi Dee Maidstone
Hospitality
Maidstone, Kent