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There’s a myth that still floats around the internet that Wix websites all look the same. This is usually said by someone who’s either used Wix once in 2014, clicked a template, changed a couple of colours, and called it custom. The reality in 2026 is very different.

If people can’t find what they need on your Wix site in the first few seconds, they won’t “look harder”. They’ll leave. And when they leave quickly, you don’t just lose enquiries, you also send Google a pretty strong signal that your page didn’t match what the user wanted.

People land on a page thinking of one thing: “Is this for me, and will it help?” So what they want to read is whatever answers that quickly, clearly, and without making them work for it.

Wix’s programming (mainly Velo, plus Wix Studio’s more advanced layout controls) can seriously level up both SEO and web design, not by doing anything too nerdy, but by letting you build a cleaner, smarter site that scales without turning into a mess.