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Location
UK-wide
Sector
Manufacturing & Industrial
Funtionality
Forms, SEO Ready
Platform
Wix Studio
The build
Clear navigation for a technical buyer
A Wix Studio rebuild structured around four brand dropdowns, built to help operations directors and plant managers find the right machinery fast.
The brief
Four brands, one confusing site
WWDD supplies plastics and packaging machinery to operations directors, tool room managers and plant managers, trading across four active brands: Big Three, Dry Ice, Meccano Plastica and Reactive Laser. They needed a site that made it easy for a technical, B2B audience to find the right brand and product line, while keeping the red branding and logos their LinkedIn following already knew.
We delivered WWDD a Wix Studio rebuild with a dedicated Solutions section and brand dropdowns, giving industrial buyers a clear path to the right machinery and support.
What we did
Structure built for a B2B, multi-brand buyer
Rebuilt the site around four brands
WWDD operates across four active brands, Big Three, Dry Ice, Meccano Plastica and Reactive Laser, each with its own specialism in plastics and packaging machinery. We restructured the site with a clear Solutions section and dropdowns for each brand, so operations directors and plant managers can find the right product line fast.
Kept the branding clients already trust
The red colour palette and existing logos stayed in place, since Big Three's LinkedIn following already recognises the brand. We focused the rebuild on structure and clarity rather than a visual overhaul.
Added credibility for a B2B audience
With 60+ years of combined experience across the team, we built out an About Us section and space for anonymised case studies, giving industrial buyers the reassurance they need before getting in touch.
Added a self-managed exhibitions page
We built an Upcoming Exhibitions section the team can keep updated themselves, so WWDD can promote trade show appearances without needing a developer each time.
THE OUTCOME
WWDD now has a Wix Studio site that gives operations directors and plant managers a clear path to the right brand and machinery, with a self-managed exhibitions page and credibility-building About Us section in place.
WWDD Ltd
Manufacturing & Industrial
UK-wide