WWDD
A Wix Studio rebuild for a multi-brand plastics and packaging machinery supplier, built for B2B buyers.
- Location
- UK-wide
- Sector
- Manufacturing & Industrial
- Functionality
- Forms, SEO Ready
- Platform
- Wix Studio
- Rating
- 5-star rated
The brief
Four brands, one confusing site
WWDD Ltd supplies plastics and packaging machinery to operations directors, tool room managers and plant managers across the UK. The business trades through four active brands: Big Three, Dry Ice, Meccano Plastica and Reactive Laser, each with its own specialism. With that many brands and product lines, the old site made it hard for a technical buyer to work out where to go. WWDD needed a site that gave this B2B audience a clear path to the right brand and product, while keeping the red branding and logos that their LinkedIn following already recognised.
The build
Clear navigation for a technical B2B buyer
We rebuilt WWDD's website in Wix Studio around how their buyers actually search. A dedicated Solutions section and dropdown menus for each of the four brands give operations directors and plant managers a fast route to the right machinery. We kept the red colour palette and existing logos, so the rebuild focused on structure and clarity rather than a visual overhaul. An About Us section draws on the team's 60+ years of combined experience, with space for anonymised case studies. We also added an Upcoming Exhibitions page the team updates themselves. Our Wix website redesign service covers projects like this.
Launch video
The WWDD site, just launched
A quick tour of the new WWDD website on desktop and mobile, built on Wix Studio.
Visit the live site ↗What we did
A structure built for B2B buyers across four brands
Rebuilt the site around four brands
We restructured the site with a clear Solutions section and dropdowns for Big Three, Dry Ice, Meccano Plastica and Reactive Laser, so technical buyers can find the right product line quickly.
Kept the branding buyers already trust
The red colour palette and existing logos stayed, because Big Three's LinkedIn following already recognises them. We focused the rebuild on structure and clarity rather than an unnecessary visual overhaul.
Added credibility for a B2B audience
With 60+ years of combined experience across the team, we built out an About Us section and space for anonymised case studies, giving industrial buyers the reassurance they need before getting in touch.
Added a self-managed exhibitions page
We built an Upcoming Exhibitions section the team can keep updated themselves, so WWDD can promote trade show appearances without needing a developer each time.
The site
Inside the WWDD site
The outcome
WWDD now has a Wix Studio website that gives operations directors, tool room managers and plant managers a clear path to the right brand and machinery. The familiar branding is intact, the About Us section builds credibility, and a self-managed exhibitions page keeps trade show news current, all with clear enquiry forms and SEO foundations in place.
More work
