How to rank your Wix website

Ranking a Wix website is totally doable. The winners aren’t doing secret hacks — they’re doing the basics properly, then building content and authority over time.

Here’s the straight, practical way to get a Wix website ranking on Google, in the order that actually makes sense.

1) How to make sure Google can crawl, index and rank your Wix website

Before anything else, check you’re not trying to rank a site Google can’t “see”.

Do this:

• Set up Google Search Console

• Submit your Wix sitemap:yourdomain.co.uk/sitemap.xml

• In Wix, check key pages aren’t hidden from search:

  • Page settings → SEO basics → “Hide this page from search results” should be OFF

Common Wix gotcha: people noindex pages by accident, or they’ve got duplicate / old pages floating around.

2) Pick the right keywords (don’t guess)

Most Wix sites don’t rank because they’re targeting vague stuff like “best services” or “quality solutions” (which is… nothing).

Pick keywords based on intent:

• If you’re local: service + town/city (e.g. “accountant in Bristol”)

• If you’re national: service + for [type of customer] (e.g. “wix website design for trades”)

• If you sell products: product + type/brand/model (e.g. “handmade oak coffee table”)

Rule of thumb: one main keyword theme per page. Don’t try to rank a single page for 12 different services.

3) Build proper service pages (this is where most rankings come from)

If you’re a service business, your service pages should be doing the heavy lifting.

A good Wix service page usually includes:

• Clear H1: what you do (and where, if local)

• A short intro that matches what people search for

• What’s included / how it works

• Pricing guidance (even “from £X” helps)

• FAQs (genuinely useful ones)

• Proof: reviews, case studies, examples, photos

• Strong internal links to related services / contact

Wix tip: don’t hide loads of important text in expandable sections. Google can still read it, but users often don’t.

4) Get your on-page SEO basics right (Wix makes this easy)

For each important page, fix:

Title tags

Use: Primary keyword | Brand or Primary keyword in Location | Brand

Example:

• Wix SEO Services in London | The Wix Guys

Meta descriptions

Write for clicks, not keyword stuffing.

Headings

• One H1 per page

• Use H2s to structure the page properly

URL slugs

Short and obvious:

• /wix-seo

• /kitchen-fitting-london

If you change URLs, add redirects:

• SEO tools → URL Redirect Manager

  
  

5) Sort your site structure + internal linking

Google follows links. So should your structure.

Aim for:

• Your main services in the top navigation

• Supporting pages underneath (FAQs, case studies, related services)

• Blog posts that link back to the relevant service page

Quick internal linking wins:

• Add a “Related services” section on each service page

• Link your homepage text to your main service pages (not just buttons)

• From every blog post, link to a relevant service page

  
  

6) Make your Wix site fast enough (don’t chase perfect scores)

Speed matters, but obsessing over 100/100 doesn’t.

What actually helps:

• Don’t upload massive images (resize before uploading)

• Avoid video backgrounds everywhere

• Don’t use 40 animations “because it looks cool”

• Keep pages clean and scannable on mobile

Wix can perform well. Most slow Wix sites are slow because of design choices.

7) Local SEO (if you serve a specific area)

If you want to rank in a town or city, your Wix site is only half the job.

You also need:

• A properly set up Google Business Profile

• Consistent Name/Address/Phone on your site

• Location relevant service pages (only if you can make them good)

• Reviews (regular, real, detailed)

Avoid making 25 thin “Service in [town]” pages with copy/paste content. That’s a good way to rank nowhere.

8) Create content that targets real searches (blogging that works)

A Wix blog can be brilliant for SEO if you write posts that answer specific questions.

Good content types:

• “How much does X cost?”

• “X vs Y (which is better?)”

• “How to fix [problem]”

• “Best [thing] for [audience]”

• “Checklist / template / steps”

Every blog post should:

• Target one clear keyword/topic

• Link to the relevant service/product page

• Be genuinely helpful (not 500 words of fluff)

• 
  

9) Build authority (links + mentions) the sensible way

You don’t need spammy backlinks. You need signals that you’re real.

Good link sources:

• Local directories that are good

• Industry associations

• Suppliers and partners

• Local press

• Guest posts (only on relevant sites)

• Case studies with clients (they link to you)

If someone offers “500 backlinks for £49”, run.

10) Track and improve (SEO is a loop)

Minimum setup:

• Google Search Console (this tells you what keywords you’re showing for)

• Google Analytics

• A simple rank tracker if you want

Then every month:

• Improve pages that are ranking positions 6–20 (these are close)

• Add FAQs, examples, internal links

• Refresh titles and meta if CTR is low

• Expand pages that are thin

  
  

The quickest way to rank a Wix website (simple plan)

If you want the “do this first” version:

1. Set up Search Console + submit sitemap

2. Fix titles and H1s on your main pages

3. Build and upgrade your core service pages (content + intent)

4. Fix URL slugs + redirects if messy

5. Improve internal linking and site structu

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6. Sort mobile layout + heavy images

7. Local SEO + reviews (if relevant)

8. Publish helpful content consistently

9. Build a few quality links and mentions

10. Review Search Console data monthly and iterate

You can also check out our 9 point SEO essentials checklist for additional pointers, or just book a call with us.