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There’s a myth that still floats around the internet that Wix websites all look the same. This is usually said by someone who’s either used Wix once in 2014, clicked a template, changed a couple of colours, and called it custom. The reality in 2026 is very different.

If people can’t find what they need on your Wix site in the first few seconds, they won’t “look harder”. They’ll leave. And when they leave quickly, you don’t just lose enquiries, you also send Google a pretty strong signal that your page didn’t match what the user wanted.

A Wix website can grow nicely without constant rebuilds, provided it’s set up like a system from day one, not just a bunch of pages thrown together. Here’s how you build or tidy a Wix site so it scales with minimal changes as your business grows.