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“Inclusive website design” isn’t a buzzword. It’s just building a site that people can use properly, whether they’re on a screen reader, using a keyboard, dealing with low vision, colour blindness, dyslexia, hearing loss, limited mobility… or they’ve simply got a cracked phone screen in bright sunlight.

Most Wix redesign requests start the same way. “I like my business, but my website doesn’t match it.” “It looks dated.” “It doesn’t feel professional.” “It’s not bringing in enquiries.” “I built it myself and it’s… fine… but it’s not doing the job.” If that sounds familiar, you’re not alone.

If you’re choosing between Wix and Squarespace, ease of use is usually the deciding factor. Understandably, most people don’t want to use a platform they have to learn. They want to get a good-looking website live, make updates without breaking anything, and not feel like they need a designer on standby.

Google doesn’t rank “a website”. It ranks pages. And it works out which pages matter by looking at your structure (navigation + internal links + page hierarchy) and how clearly each page targets a topic.