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If you’re a photographer, your website has one job: make your work look unreal, with as little friction as possible. Not “tell your story”. Not “build your brand ecosystem”.

Wix is genuinely good at domain management because it’s built for normal business owners, not server nerds. And the best bit? You can manage your Wix domain sensibly no matter what you’re paying from the cheapest plan upwards.

Not every website needs to be a brand. Sometimes you just want a clean, good looking place online for your thing, be it a photography side project, a football blog or a small Etsy style shop. It could even be a local history archive. A band page. A D&D campaign hub. A portfolio that doesn’t cost a fortune. A charity fundraiser. A newsletter landing page. All of these are exactly where Wix shines.

One thing you should be paying attention to is website accessibility i.e making sure people can use your site properly whether they’re using a screen reader, keyboard-only navigation, voice control, magnification, captions, high contrast… the lot.

Let’s be honest: most people will see your website on a phone first. Not sometimes, most of the time. So if your site looks brilliant on a laptop but turns into a squashed mess on mobile, you’re basically paying to lose enquiries.

“Inclusive website design” isn’t a buzzword. It’s just building a site that people can use properly, whether they’re on a screen reader, using a keyboard, dealing with low vision, colour blindness, dyslexia, hearing loss, limited mobility… or they’ve simply got a cracked phone screen in bright sunlight.