top of page
Logo_thewixguys

Wix vs Squarespace for Small Businesses: Which One Gives You More Control?

  • Writer: Karl Cowell
    Karl Cowell
  • Jan 16
  • 2 min read

Wix and Squarespace usually get lumped into the same category.


They’re both seen as “easy builders”.They’re both marketed at small businesses.And they’re both often described as “DIY”.


But in reality, they behave very differently once you start using them properly.


The Core Difference Between Wix and Squarespace

The biggest difference is control.

  • Squarespace is structured and opinionated

  • Wix is flexible and customisable


Squarespace wants you to stay within its system.Wix lets you push and pull things around far more.


Neither is right or wrong, but that difference matters a lot once your business grows.


Design: Templates vs Flexibility

Squarespace templates are:

  • Clean

  • Consistent

  • Harder to break


Wix templates are:

  • More flexible

  • Easier to customise

  • Easier to mess up if you don’t know what you’re doing


This is why you’ll often see:

  • Squarespace sites that all look quite similar

  • Wix sites that look either excellent or… not so much


This links closely to what we covered in 10 Common Mistakes on Wix Websites👉 /blog/10-common-mistakes-on-wix-websites


SEO: Much Closer Than People Think

Neither platform has a magic SEO switch.


Both Wix and Squarespace allow you to:

  • Edit meta titles and descriptions

  • Structure pages properly

  • Add blog content

  • Optimise for mobile


Where Wix tends to pull ahead is control over:

  • Page structure

  • Internal linking

  • Content layout


Ease of Use for Business Owners

Squarespace often feels simpler at first.


Wix feels more hands-on.


But that initial simplicity can turn into friction later when you want:

  • New layouts

  • Extra pages

  • Lead capture improvements

  • Better conversion flow


This is exactly why many people outgrow Squarespace faster than expected.


Which Platform Is Better for UK Small Businesses?

Squarespace makes sense if:

  • You want something very clean and minimal

  • You don’t plan to change much

  • Your site is fairly static


Wix makes sense if:

  • You want room to grow

  • You need flexibility

  • You care about structure, SEO and conversions


As we said back in Why Wix Works for UK Small Businesses, the right choice depends on how your business actually operates.


Where Most People Go Wrong

The biggest mistake is choosing a platform based purely on:

  • What looks nice on day one

  • What someone else recommended


Long-term, what matters more is how well your site supports:

  • Enquiries

  • Sales

  • Growth


And that comes down to structure and intent, not brand names.


Want Help Choosing (Or Fixing What You’ve Got)?

If you’re currently on Squarespace and feeling boxed in, or you’re using Wix but aren’t confident it’s set up properly, you can get in touch for an honest opinion.

We’ll tell you whether it’s worth fixing, moving, or leaving alone 👉 https://www.thewixguys.com/contact-us

 
 
 

Comments

bottom of page