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Why Wix Works for UK Small Businesses (And When It Doesn’t)

  • Jan 12
  • 2 min read

If you’re a UK small business owner looking at website options, chances are Wix has already come up. Maybe you’ve heard it’s “DIY”. Maybe someone’s told you it’s “not good for SEO”. Or maybe you’ve seen a Wix site that looks… questionable.


Here’s the honest truth: Wix absolutely works for UK small businesses — when it’s used properly.


And that bit is where most people fall over.



Why Wix Is a Good Fit for UK SMEs

Wix is particularly strong for UK small businesses because it solves the actual problems most SMEs have.


1. It’s cost-effective without feeling cheap

For most SMEs, spending £5k–£10k on a website just isn’t realistic or necessary. Wix allows you to get a professional site without burning cash on things you don’t need.


If you want a deeper breakdown on cost, we cover this properly in The Truth About Website Prices – What You Really Get for £750 vs £5,000

2. It’s flexible as your business grows

Wix isn’t just for “starter” sites anymore. You can add:

  • Booking systems

  • Ecommerce

  • Member areas

  • Lead capture and automation


Most of the businesses we work with start simple, then build on it as revenue grows.


3. SEO on Wix is no longer the issue people think it is

This one matters. Wix SEO used to be clunky. It isn’t anymore.


You can control:

  • Meta titles and descriptions

  • Page structure

  • URL slugs

  • Image optimisation

  • Schema

  • Blog content



When Wix Doesn’t Work So Well

Wix isn’t perfect for everyone. If someone tells you it is, they’re lying.


Wix may not be the right fit if:

  • You’re planning highly custom backend logic

  • You need very bespoke integrations

  • You want a developer-heavy build with total code control


Most businesses don’t need “the best platform”. They need the right platform, set up properly.


Why Most Wix Sites Look DIY (And How to Avoid That)

This is where Wix gets its bad reputation.


Wix gives you freedom — and most people:

  • Overdesign

  • Use too many fonts

  • Ignore spacing and hierarchy

  • Cram everything onto one page


The result? A site that technically works but doesn’t convert.


That’s usually the point where people come to us.


If you’re wondering what actually separates a DIY Wix site from a professional one, we’ll cover this properly later in the series. For now, you can see real examples on our Portfolio page


So… Should You Use Wix?

If you’re a UK small business and you want:

  • A professional online presence

  • Control over your own site

  • Room to grow

  • Sensible costs


Then yes — Wix is a solid choice.


The key difference isn’t Wix itself. It’s how it’s designed, structured, and set up.


And that’s exactly what we do.


Want an Honest Opinion?

If you already have a Wix site and you’re unsure whether it’s doing its job, or you’re thinking about building one and want to do it properly from day one, you can get in touch with us.


No hard sell. Just an honest look 👉 https://www.thewixguys.com/contact-us

 
 
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