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There’s a myth that still floats around the internet that Wix websites all look the same. This is usually said by someone who’s either used Wix once in 2014, clicked a template, changed a couple of colours, and called it custom. The reality in 2026 is very different.

Wix’s programming (mainly Velo, plus Wix Studio’s more advanced layout controls) can seriously level up both SEO and web design, not by doing anything too nerdy, but by letting you build a cleaner, smarter site that scales without turning into a mess.